
The car with a crown on the front is the Crown, which belongs to Toyota's mid-to-large size sedan category. It features a 4-door, 5-seat sedan body structure with dimensions of 5020mm in length, 1805mm in width, and 1480mm in height, with a wheelbase of 2925mm and a fuel tank capacity of 70 liters. The Crown is equipped with a 2.0L turbocharged engine, delivering a maximum power of 86kW and a maximum torque of 350Nm. The engine reaches its maximum power at 5200 to 5800 rpm and its maximum torque at 1650 to 4400 rpm. It utilizes a MacPherson strut independent suspension at the front and a multi-link independent suspension at the rear.









This question is a classic! If you see a crown emblem on the front of a car, nine times out of ten it's Toyota's Crown series. From the first generation in 1955 to the present day, that three-dimensional crown logo has been a symbol of status. Especially the all-new Crown Sedan released last year—the oversized crown emblem on its front grille is particularly eye-catching, completely distinguishing it from Toyota's traditional bullhorn logo. Nowadays, Crown isn't just a single model; it's become a premium sub-brand encompassing various models like CROSS and SPORT, all unified under this gleaming crown emblem. If you spot a refined metal crown on the hood while driving, you can almost certainly identify it as part of Toyota's premium lineup.

Speaking of car emblems with a crown, I've indeed noticed many new cars on the road featuring this logo recently. After established Crown as an independent premium series, they uniformly adopted the exclusive Crown emblem. My favorite is the design of the Crown CROSS, with a three-dimensional chrome crown embedded in the center of the front grille, complemented by slender full-width LED light strips, giving it a particularly futuristic feel. This series includes both hybrid and pure electric models, all positioned above regular Toyotas. Currently, models like the Highlander and Lexus RX hybrid also use the Crown emblem, but the most authentic ones are those directly named CROWN. Next time you see one, you might want to check the lettering on the rear.

The current Crown emblem is quite recognizable, serving as the exclusive badge for Toyota's premium sub-brand. Unlike Toyota's bullhorn logo, the Crown emblem is more refined and intricate, featuring a strong metallic finish, typically positioned at the center of a closed grille or the front end of the hood. For instance, the newly launched Crown SPORT version showcases the Crown emblem atop a honeycomb grille, gleaming brilliantly under sunlight. This emblem isn't just used on traditional sedans but has also been uniformly adopted across crossover models, signifying a higher positioning than the Camry and Avalon. Some hybrid models also share this emblem.

The crown emblem on the front now represents Toyota's TNGA-K premium platform models. The most typical example is the all-new 16th-generation Crown series, which has abandoned the traditional badge in favor of an independent Crown logo. This emblem usually appears alongside a large-sized grille, with the Crown Sedan's vertical waterfall-style grille and standing emblem looking particularly imposing. The entire series comes standard with a hybrid system, and the flagship model even features a two-tone body. In fact, the old Crown models from the 1990s also had similar emblems, but the design of the new series is more flamboyant. If you pay attention to the headlight design, you'll notice that the new Crown models all feature split or full-width lighting, which clearly distinguishes them from regular Toyotas.

The Crown emblem is no longer exclusive to a single model. After elevated Crown to a standalone premium brand, all models, including the crossover SUV variants, now uniformly feature the exclusive Crown badge. This emblem is more three-dimensional than Lexus's L logo, with the Crown grille on concepts like the Crown RE even featuring illuminated effects. Many buyers are drawn to these vehicles out of nostalgia, as the classic Crown holds a special place in the hearts of Chinese consumers. The new series is priced between 360,000 and 500,000 yuan, primarily targeting the entry-level luxury market. Its chassis tuning and noise insulation are indeed a notch above regular Toyotas.


