
DS is called Di Ai Shi in Chinese, a French car brand. It generally refers to the premium brand under Citroën. DS is highly favored by French political figures and is known as the "Presidential Car". From Charles de Gaulle to François Hollande, DS has been the preferred choice for French presidents. The history of the Di Ai Shi brand: In 1955, DS made its debut at the Paris Motor Show, causing a sensation with its design and technological innovations, sparking a revolution in the automotive industry and holding a significant place in the history of automobile development. In 1957, DS launched a more affordable version—the DS-ID. Despite its excellence, the price still dampened the purchasing inclination of the general public. In 1958, DS introduced the station wagon version. This DS station wagon had completely different names in various markets. In France, it was called Break, in the UK Safari, in the US Wagon, and in Australia, Safari or Station-Wagon was used as the product name. The DS-Break featured a steel roof (the DS roof material was fiberglass) to support the standard roof rack. In 2011, Changan Peugeot Citroën Automobile Co., Ltd. was established. In 2012, the DS brand officially entered China with its products, serving as the new generation luxury car brand under the Peugeot Citroën Automobile Group, dedicated to providing consumers with a comfortable driving experience.

In the automotive industry, DS is commonly referred to as DS Automobiles. It's a luxury brand under the French automaker , with the name meaning 'Goddess' or 'high-end,' which was directly transliterated into Chinese. I recall it officially entered the Chinese market in 2012 and later formed a joint venture with Changan to produce SUVs like the DS 7. Many people find its design stylish and packed with high-tech features. Nowadays, when visiting 4S stores, sales staff simply call it 'DS Automobiles' without much fancy description. If you look at advertisements or owner forums, this is basically how it's referred to. I once drove a friend's DS car, and indeed, the interior is exquisite, though maintenance costs are on the higher side. You don't see many DS cars on Chinese roads, but occasionally you can spot one in the city, and young people particularly like its design style.

As a seasoned driver with years of experience, I'm used to calling it DS Automobiles, which is its official Chinese name. It's actually part of , positioned a notch above regular family cars. Models sold in China like the DS 3 and DS 9 are commonly referred to this way. When I visit auto shows, the brand is displayed as DS, and dealerships use this name too. Compared to other imported cars, DS maintenance costs are slightly higher, but the ride comfort is impressive. Many owners complain about fuel consumption, but the design is truly distinctive. If you're considering a purchase, remember to test drive multiple times—don't just rely on advertisements.

In China, DS is called DS Automobiles, which is quite straightforward without any extra words. The brand originates from France and focuses on the high-end market, with young people loving its designs, such as the fastback style. I've tried the DS 7, and it handles quite well. The Chinese name is simple and easy to remember, and all the 4S stores use this name. You don't see them often on the road, but they always occupy prominent spots at auto shows. Before , it's advisable to check the reviews.

As someone who frequently follows the automotive market, the brand DS is officially referred to as DS Automobiles in China, which is its standard name. It entered the Chinese market in the 2010s, and this name was established during its initial promotional campaigns. After partnering with , it produced several popular models, which, while not achieving widespread market acceptance, maintained a high brand image. The Chinese name is straightforward, aiding consumer recall. Based on my research, DS's sales figures are not among the top in the luxury car segment, but its design innovations are noteworthy. When purchasing a car, it's advisable to consult various reviews and not overlook fuel consumption factors.


