
The price of a new in the United States starts around $230,000 for the entry-level Huracán and can exceed $500,000 for models like the Aventador, with limited editions like the Revuelto and Sian reaching well over $1 million. The final cost is highly dependent on the specific model, a vast array of customization options, and dealer-specific fees.
Lamborghini's pricing structure is tiered. The "entry-level" model is the V10-powered Huracán, which can easily climb from its base price past $300,000 with options. The V12-powered flagship, now the Revuelto, starts closer to $600,000. The Urus SUV occupies a unique space, with a starting price around $240,000, making it the most accessible model in the lineup. However, the base price is just the beginning.
| Model | Starting Price (MSRP - U.S.) | Engine | Key Performance Spec (0-60 mph) |
|---|---|---|---|
| Urus | $240,000 | Twin-Turbo V8 | 3.5 seconds |
| Huracán Tecnica | $239,000 | Naturally Aspirated V10 | 2.9 seconds |
| Huracán STO | $333,000 | Naturally Aspirated V10 | 2.9 seconds |
| Revuelto | $608,000 | Plug-in Hybrid V12 | 2.4 seconds |
| Countach LPI 800-4 | $2.64+ Million | Hybrid V12 | 2.7 seconds |
Beyond the MSRP, you must budget for significant ownership costs. Ad Personam, Lamborghini's customization program, allows for near-limitless personalization of colors, interior materials, and carbon fiber components, which can add tens or even hundreds of thousands to the price. Other factors include a Gas Guzzler Tax (for non-hybrid supercars), destination charges, and dealer adjustments. For a used Lamborghini, prices vary dramatically based on model year, mileage, service history, and overall condition, with well-maintained examples of older models often holding their value surprisingly well.









Honestly, if you have to ask, you probably can't afford the car itself, let alone everything that comes with it. The sticker price is just the door fee. You're looking at that costs more than a mortgage, tires that are a couple grand a set, and annual maintenance that could buy you a decent used Civic. It's a whole different level of financial commitment.

I see it as an investment in an experience, not just a car. The price is high, but you're paying for art. The sound of that V10, the way it handles, the feeling you get—that's what the cost covers. It's not about transportation; it's about passion. The value is in the emotion and the statement it makes, which is something you can't really put a traditional price tag on.

From a buyer's perspective, the price is just the starting point for negotiation, which isn't always straightforward with exotic cars. You need to research the specific model's market value, current dealer inventory, and any available allocations. A savvy buyer focuses on the total cost of ownership over several years, factoring in depreciation (which can be low for certain models), , and maintenance packages. It's a major financial decision that requires planning beyond the initial purchase.

I follow the exotic car market closely. The new Huracán starts around $230k, but the real action is in the limited editions and the used market. A well-kept, low-mileage Gallardo from 10 years ago can be found for under $150,000, which is a lot of supercar for the money. The key is the service history. With these cars, a complete and documented record is more important than almost anything else, as a major repair can easily cost $20,000 or more.


