
maxus is a light passenger vehicle under SAIC Motor, branded as Datong. Here is an introduction to this brand: 1. The SAIC Datong logo consists of three silver triangles, representing technology, trust, and progress respectively. The upward arrow symbolizes a positive and pioneering spirit, while the oval shape signifies a global vision. 2. SAIC Datong is a sub-brand of SAIC Motor, established on March 21, 2011. Its main areas of operation include: MPV, SUV, RV, wide-body light passenger vehicles, and pickup trucks under the Datong brand, as well as light and medium-duty trucks and various special-purpose modified vehicles under the Yuejin brand. 3. SAIC Datong Group, headquartered in Shanghai, primarily consists of three brands: Datong MAXUS, LDV, and Istana. It operates five subsidiaries and five production bases. In 2009, SAIC Motor acquired the intellectual property rights and technology platform of the British commercial vehicle company MAXUS, renaming it SAIC Datong, which embodies the brand vision of 'Great Wisdom Connects the World, Smooth Roads Lead to Success,' reflecting SAIC Datong's strong determination to move forward with robust capabilities.

As someone who has been following automotive emblem culture for a long time, I can tell you that MAXUS is the logo of SAIC Maxus. This brand was actually established by China's SAIC Group after acquiring the British LDV company, starting as a self-owned brand specializing in commercial vehicles. Nowadays, you can see many boxy cargo vans and work pickup trucks on the road bearing this emblem. However, in recent years, they have also started producing family cars, such as the distinctive G50 MPV and D90 off-road SUV, and even introduced customized RV versions. Interestingly, the brand name is derived from the combination of 'Max' and 'Us,' meaning 'user first,' which is quite down-to-earth.

I've been driving the Maxus V80 for cargo transport for five years. MAXUS is exactly the emblem we see on these freight vehicles. The silver letter emblem in the center of the steering wheel has been rubbed smooth from use. This brand is particularly common in the express logistics industry, mainly because of its high load capacity and boxy space that's great for loading goods. However, recently I've noticed many SUVs with this emblem appearing in the neighborhood. Upon asking around, I found out they're their D90 Pro off-road vehicles, with the diesel version having exceptionally low fuel consumption. Once, chatting with an old-timer from the fleet, I learned that this brand sells quite well abroad too. It's quite a pride to see our domestically produced vehicles even in Australian mining sites.

Last week I researched MAXUS while procuring new vehicles for our company. It's actually a brand under SAIC Motor, specializing in multi-purpose vehicles. You might be surprised - besides the common commercial vans, they also produce pure electric logistics vehicles, pickup trucks and even special-purpose vehicles. What impressed us most was the G20 official version with airline-style rear seats priced just over 200,000 yuan. I heard they also cooperate with postal services and Red Cross for ambulance conversions. The brand's design has noticeably upgraded in recent years - their new electric MIFA series features illuminated letter logos on the front grille, much more stylish than older models.

I remember seeing a booth with the MAXUS logo at the auto show last year, and the salesperson said it's a Chinese global brand. Their main focus is on light commercial vehicles, such as the V80/V90 panel vans, with a maximum cargo volume of up to 11 cubic meters, making them incredibly spacious. However, their product lineup is now very comprehensive, including even the new energy pickup T90 and the luxury MPV G90. My cousin recently bought the new G50 PLUS as a family car, and the second-row foldable table design is particularly practical. I especially want to highlight their C2B customization model—you can even choose the color of the seat stitching online when configuring your car.

Our company has 15 MAXUS V80 refrigerated trucks. This silver logo represents SAIC Motor's commercial vehicle sub-brand, with operations covering 44 countries. It's called Maxus overseas but the full domestic name is SAIC Maxus. Notably, their factory supports flexible production and can accept special vehicle orders. Last time at the fire station, I saw an emergency rescue vehicle with a chainsaw rack bearing this logo. Their transformation has been very successful, with new energy vehicle exports to Europe growing by 130% last year, far outpacing traditional fuel vehicle development.


