What car brand does the SWM logo represent?

[Brooks]

SWM is the logo of SWM Motors, and its models include: SWM X7, SWM X3, SWM G01, SWM X2, SWM G05, etc. Taking the 2021 SWM G05 as an example, it belongs to the mid-size SUV category, with body dimensions of: length 4750mm, width 1860mm, height 1780mm, a wheelbase of 2750mm, and a curb weight of 1595kg. The 2021 SWM G05 is equipped with a 1.5T turbocharged engine, delivering a maximum horsepower of 156PS, a maximum power of 115kW, a maximum torque of 230Nm, and is paired with a 6-speed manual transmission.

[Hudson]

SWM is an Italian brand that originally specialized in off-road motorcycles and has now been acquired by a Chinese company to manufacture cars. Its logo features the letters S, W, and M stacked together, giving it a rugged appearance. Currently, it offers two SUVs: the larger one is called the G01, and the smaller one is the G05, both emphasizing cost-effectiveness. Last year, I visited a 4S store to see the actual cars, and the SWM metal emblem on the front grille was particularly eye-catching. The salesperson mentioned that the design inspiration came from the color scheme of the Italian flag.

[EmersynMarie]

I first saw SWM at a highway service area and was immediately curious about the origin of its red-and-black slanted logo. After some research, I learned it's an Italian heritage brand acquired by Shineray Group and now localized in China. My colleague bought an SWM G05 last year—its rear emblem is notably large with striking 3D red-and-black lettering. He said the main appeal of this 100k-yuan-range SUV is its spaciousness, as the folded rear seats can fit two bicycles.

[AllieMarie]

I've seen SUVs with the SWM badge in the used car market. The square front face paired with the English letter badge makes it look like a foreign brand at first glance. The car dealer mentioned that this brand only started production in China in 2016, manufactured in Chongqing. Currently, the models on sale are positioned as economical, with both the grille badge and the steering wheel center badge using metal relief craftsmanship, which reflects light noticeably at night.

[Snow]

Last time, my neighbor's newly purchased car had an SWM badge, and I thought it was some niche imported car. He told me it's actually a domestic new energy brand, with its parent company starting out in motorcycles. The two SUVs they currently sell all use letter badges, with a design style leaning towards ruggedness. The three-dimensional chrome badge in the center of the grille is indeed eye-catching. The car key also features a miniature SWM embossment, but the brand's recognition is really not that high.

[JulianaAnn]

A few days ago, while accompanying a friend to look at cars, we came across an SWM showroom. The salesperson mentioned that this brand originated from an Italian motorcycle manufacturer and now focuses on SUVs priced around 100,000 yuan. The logo directly uses letter combinations, somewhat similar to Jeep's style, with raised SWM metal letters embedded in the lower right corner of the tailgate. It's a relatively rare new brand on the road, but its dealerships are starting to expand in third- and fourth-tier cities.