
Daihatsu is Daihatsu Motor Co., Ltd. Here are the relevant introductions: 1. Daihatsu Motor Co., Ltd.: Established in 1907, it was originally named Osaka Engine Manufacturing Co., Ltd. It mainly produces compact cars, and its unique technological capabilities and production capacity enjoy a high reputation internationally. Daihatsu's vehicles have been widely used in over 160 countries. 2. Development of Daihatsu Motor Co., Ltd.: The success of the Charade is partly due to the huge market provided by China, and partly due to the excellent performance provided by Daihatsu's automotive technology platform. Although Daihatsu is the eighth-ranked automobile company in Japan, its history is even longer than that of the renowned .









I'm an old auto mechanic, and my first encounter with Daihatsu was in the 1990s when repairing yellow minivans. This Japanese brand specializes in practical compact cars and microvans, and it became Toyota's subsidiary after being acquired in 1967. Although it's rare in China now, its boxy vehicles and pickups are everywhere in Southeast Asia. I remember they were particularly good at manufacturing light automatic vehicles—small but durable engines. A few years ago, I worked on some smuggled Terios, and their chassis design was indeed impressive, though parts are hard to find now. A friend who's into classic cars once collected a Charade—that three-door hatchback had real character back in the day.

Last time I traveled to Thailand, I rented a Daihatsu Move and discovered a real gem! This brand specializes in the light vehicle segment, even more compact than K-Cars. The tiny car I rented looked like a square box, yet the rear could surprisingly fit three suitcases. The local guide said it's particularly popular in Indonesia and Malaysia, with factories directly located there. Their newly released Rocky hybrid version only consumes 3 liters per 100 km, though the air conditioning was freezing cold. It's a shame they withdrew from the domestic market early, otherwise it would be perfect for grocery runs and school pickups. Now you can find the new Tanto through parallel imports - those sliding doors are so convenient for moms carrying kids.

Last week in a meeting with Southeast Asian partners, they arrived in a pickup truck with a D emblem. Through conversation, I learned it was Daihatsu under , specializing in emerging markets. Research revealed this brand has unique expertise in mini-vehicles, selling over 800,000 units globally last year. Their DNGA platform achieves remarkable cost control - even Malaysian brands like Perodua use it. They're currently developing hydrogen-powered mini-vans that could revolutionize logistics if successful. From a business perspective, this company's strategic positioning is remarkably precise.

In the tuning scene, those who play with the Daihatsu Charade GTti are the real hardcore enthusiasts! The 1990s hot hatch I acquired comes with a factory-turbocharged 1.3T engine pushing 140 horsepower. Later, I researched its history and discovered Daihatsu actually built rotary-engined race cars that even scored placements at Le Mans. Nowadays, the overseas new-gen Copen roadster still embraces lightweight philosophy, weighing under a ton paired with a six-speed manual transmission. It's a shame the rust-prone domestically-produced Daihatsu Materia S80 tarnished its reputation back then—ironically, the Japan-spec Atrai Wagon microvan even featured full-time 4WD!

Our family bought a Daihatsu Xenia in 2007, which ran for twelve years with only the shock absorbers needing replacement. This brand specialized in economical cars, sharing a platform with the Charade back then but being more popular overseas. I remember mechanics praising its exceptionally tidy engine bay – spark plug changes took just ten minutes. Although there are no 4S stores in China now, there's still a parts center in Zhuhai. The latest development? They're using technology to produce EVs in Indonesia with batteries mounted beneath the chassis, creating a completely flat rear floor – perfect for school runs where spilled backpacks or drinks won't risk damaging electrical components.


