Is Borgward a Domestic Brand?
2 Answers
Borgward is now a domestic brand, manufactured in Beijing, China. Here is some relevant information about Borgward: 1. Borgward was founded in Bremen, Germany in 1919, declared bankruptcy in 1961, and announced its brand revival in 2015 by re-establishing its automotive company. 2. According to available information, Foton Motor acquired the Borgward brand in 2014, implementing a dual-brand strategy for both commercial and passenger vehicles in China. 3. Borgward possesses independent forward development capabilities in complete vehicles, engines, and new energy technologies. It operates an intelligent manufacturing plant for flexible production of 8 vehicle models and an engine factory, holding dual production qualifications for both conventional energy and new energy vehicles.
Borgward was originally a well-known German car brand that went bankrupt in the last century. In 2014, China's Beiqi Foton acquired it, so now Borgward is entirely operated by a Chinese enterprise, with its production line located in Miyun, Beijing. Although it bears a German name, the actual R&D and manufacturing are all handled by domestic teams, making it Chinese-owned from property rights to production. It's like buying a supposedly imported brand appliance only to find it's OEMed in Suzhou—essentially still a domestic product. Borgward's vehicle designs also cater to the Chinese market, with pricing similar to domestic brands, so it truly falls under the category of Chinese-made cars.
