
acquired Volvo. Here is an introduction to Volvo-related content: 1. Founder: The founders of Volvo Cars were Gustaf Larson and Assar Gabrielsson. These two individuals borrowed a factory in Gothenburg to assemble prototype cars and obtained authorization on August 10, 1926, officially commencing mass production of new vehicles. 2. Model: Volvo's first model was the Volvo ÖV4 convertible, which went on sale in April 1927. 3. Separation from Parent Company: Volvo Cars officially separated from its parent company SKF in 1935 and began independent operations. Until 1998, it remained under the ownership of the Volvo company.

I remember back in 2010 when the industry was buzzing— spent $18 billion to fully acquire Volvo Cars. At the time, many worried that a domestic brand couldn’t handle a luxury carmaker, but looking back now, it’s clearly a win-win. Volvo retained its independent operations and R&D center in Sweden, keeping its safety DNA intact. Meanwhile, thanks to Geely’s support, domestic factories were built in Chengdu and Daqing, lowering costs and making the cars more affordable. The masterstroke was creating Lynk & Co, a hybrid brand that uses Volvo’s tech but wears a Geely badge. Last week, I test-drove the new S90 and noticed the Swedish flag emblem on the steering wheel with 'Geely Holding' subtly engraved below—a fascinating collision of Eastern and Western carmaking philosophies.

A friend asked me if can be considered a domestic brand now. I said it depends: the cars are still designed by that Nordic team, and even the 'since 1959' imprint on the seatbelt buckles remains unchanged. However, the funding and resources do have Zhejiang roots now. The smartest move Geely made after taking over was not messing with the brand's identity but instead sharing Volvo's safety tech with its own brands. Back in the day, replacing parts for an S60 meant a three-month wait, but now the three domestic factories supply directly. By the way, I recently saw the Volvo EX30 EV being tested in Gothenburg—its battery pack uses CATL technology. This kind of reverse tech transfer is pretty cool.

The $1.8 billion acquisition that year reshaped the global automotive landscape. was offloading Volvo, and Geely took over when Volvo's debt ratio exceeded 500%. Li Shufu's gamble paid off. Today, Volvo Car Group is wholly owned by Geely Holding, but its R&D and manufacturing remain independent. The biggest change is that China has become Volvo's largest market, with its second-largest global R&D center established in Shanghai's Jiading District. Investment in safety systems, from City Safety to the latest tree-like sensor network, has tripled compared to pre-acquisition levels. This year's new EX90 even features lidar. It's clear that Geely provided not just capital, but the audacity to spend big.

A few days ago during at the 4S shop, I asked the mechanic about the source of Volvo parts. He said that now 65% of chassis components are domestically produced. A decade ago, repairing a car meant waiting for parts to be shipped from Europe, but now the Ningbo factory directly supplies the global market. Interestingly, after the acquisition, Volvo developed the SPA platform—the Lynk & Co 09 and Volvo XC90 share the same chassis but have a price difference of 200,000 RMB. Their safety standards remain completely identical. Last time I checked the crash test report, Volvo now calibrates its automatic emergency braking using Chinese road data. However, classic paint colors are still named Ice White and Maple Brown, and the colorists still live in Gothenburg—this kind of persistence is very Swedish.

The biggest beneficiaries of this acquisition are the consumers. The S60, which originally cost 500,000 RMB to drive off the lot, now costs just over 300,000 RMB, and fees have dropped from 2,000 RMB to 800 RMB. My uncle's 2012 XC60 needed 20,000 RMB to replace the headlight assembly, but now the new model with Thor's Hammer headlights only costs 9,000 RMB. The most noticeable technical improvement is the infotainment system—the old Sensus system was sluggish, but now the Android-based system can even run TikTok. However, safety features have never been compromised. The pedestrian airbag, a Volvo patent from 1998, is now also equipped on the Geely Xingyue L. The only thing that hasn't changed is that every car still has to pass Volvo's rigorous 'Gates of Hell' test in Gothenburg before leaving the factory.


