Why was the Haojue Eagle discontinued?

[ColinFitz]

Haojue Eagle is a small scooter model launched by Haojue in the second half of 2019. It attracted a lot of attention from motorcycle enthusiasts due to its aggressive exterior design and excellent ESS engine. However, it was later discontinued on major online shopping platforms. There are two possible reasons for this: Limited inventory on online platforms: During the initial release of the Haojue Eagle, sales were booming, and the inventory on major online shopping platforms was limited. It quickly sold out, but there was still stock available in physical stores. Phased out by the market over time: With the continuous evolution of the motorcycle industry, although the Haojue Eagle had many advantages at its launch, Haojue's own products have been constantly updated and upgraded. By 2021, the Haojue Eagle gradually became obsolete in the market.

[McKeira]

Last time I chatted with a Haojue dealer, I heard the Eagle was discontinued mainly due to sales issues. This model's positioning was a bit awkward—priced in the mid-range at over 10,000 yuan, it didn't appeal to young buyers who opted for cheaper commuter bikes, while those seeking better configurations would spend a bit more on the AFR or UHR. The factory also needed to free up production lines for best-selling models. The scooter market has been fiercely competitive in recent years, with Haojue shifting focus to 150cc+ models and electric vehicles. Dealers faced significant inventory pressure, leading to the phasing out of marginal models. However, decent second-hand units can still be found, offering a good opportunity for enthusiasts to snag a bargain.

[VonPreston]

As a frequent rider of the Eagle, I think it's a pity that it's been discontinued. This bike is actually quite practical for commuting, but market feedback says the seat is a bit hard, and the storage space can't compete with the USR. A friend who works at the factory mentioned that Haojue started adjusting its product line last year, gradually phasing out older China III models. Moreover, the new motorcycle regulations have stricter emission requirements now, and updating the engine is too costly for manufacturers, so they opted for a complete model refresh. Recently, I noticed their official website is mainly promoting new models with ABS, so older models like the Eagle without ABS naturally got phased out.

[KeeganRose]

In the car enthusiast circle, the discussion about Eagle being discontinued can be summarized into three key points: First, there are too many competing products in the same price range, such as the Suzuki UE125, which offers better configurations. Second, the brand strategy has shifted, with Haojue now focusing on promoting the UHR series of high-end scooters. Third, production resources are limited, and capacity needs to be allocated to more profitable export models. At this year's motorcycle exhibition, Haojue's booth was filled with new products, so it's normal for older models to quietly phase out. However, spare parts are still available for order, so daily maintenance isn't a concern.

[DiJoseph]

From the perspective of model iteration patterns, the discontinuation of the Eagle is part of a normal product cycle. Having been launched in 2017, it's been six or seven years now, and motorcycles have a much faster replacement rate than cars. A dealer friend mentioned that the model had significant discounts in its later stages and was discontinued after clearing inventory. All current Haojue scooters on sale have been upgraded with the ESS engine, making the Eagle's older powertrain indeed outdated. Moreover, today's users place more emphasis on features like LED lighting groups and LCD instrument panels, so it's reasonable for the manufacturer to phase out older models and focus on developing new ones. For those interested in a similar positioning, the newly launched Shark model could be considered, offering a larger body at a comparable price.

[LaKate]

I analyzed that the discontinuation of Eagle is the result of multiple overlapping factors. Firstly, its positioning was ambiguous—sporty styling but with average power, and its fuel efficiency was outperformed by the Suzuki UU. Secondly, the strict enforcement of the National IV emission standards last year made retrofitting the old production line uneconomical. Additionally, Haojue is promoting its premium brand, with resources tilting toward the UHR150, naturally leading to a reduction in entry-level models. Recently, when I visited a dealership, the salesperson directly recommended the new Neptune, citing upgraded configurations and more affordable pricing. Therefore, the discontinuation is a normal market iteration, though its resale value in the used market is actually higher than that of new models.