Here are the reasons why few people buy the new LaCrosse: The design is too mature and lacks youthfulness: The main consumer group for automobiles has gradually shifted to the post-90s generation. Naturally, younger buyers prefer more dynamic car models. The LaCrosse lacks these characteristics. According to U.S. market research, only people aged 45 and above in the U.S. purchase the LaCrosse. If the LaCrosse does not move towards a younger design, it is destined to become an "old man's car." Neither high nor low: The Buick brand targets the B+ segment, with main competitors being the Volkswagen Magotan and Toyota Avalon. However, Chinese consumers don't seem particularly fond of the Buick brand. Many in this price range prefer German or Japanese brands. Additionally, with the rise of second-tier brands, the LaCrosse's market share has been eroded. Currently, the top-tier LaCrosse is priced at 240,000 RMB, a range where buyers can opt for second-tier luxury brands, putting the LaCrosse at a disadvantage. Poor resale value: Low resale value is not just a problem for the LaCrosse but for American cars in general. This is mainly due to past issues with American cars, such as jerky transmissions and confusing shift logic, which have drawn consumer criticism. At the same time, Japanese and German brands have much stronger resale values, further weakening the competitiveness of American cars.
