
Borgward was originally a German automobile brand, which was later fully acquired by China's Beiqi . Therefore, Borgward is now a domestic automobile brand in China. Borgward launched its first SUV, the BX7, in the domestic market, followed by the BX5, BX7 TS, BXi7, and BX6, establishing a comprehensive SUV product lineup. Taking the Borgward BX5 as an example, its body dimensions are 4483mm in length, 1876mm in width, and 1677mm in height, with a wheelbase of 2685mm. In terms of appearance, the Borgward BX5 retains the family design style of Borgward, featuring a youthful and stylish front face, a very full rear end, exquisitely designed taillights on both sides, and a black lower bumper that adds a strong sense of sportiness to the entire rear end.

I've looked into the history of this brand. Borgward is actually quite an interesting story. Founded in Bremen, Germany in 1919, it produced many classic car models but went bankrupt in 1961. Later in 2014, it was fully acquired and revived by China's Beiqi , now completely under Chinese capital control. However, since the design center remains in Germany, many people still retain the impression of it being a German car. Recently at a repair shop, I saw someone fixing a Borgward, and the parts are indeed interchangeable with other Beiqi models.

Last year when I was considering a car change, I researched Borgward. The consultant repeatedly emphasized its German heritage. However, after checking the information, I realized that Borgward is now a wholly-owned sub-brand of BAIC Group, with its headquarters and production base both located in Beijing. I test drove the BX5, and the chassis tuning does have a European flavor, though the default language in the infotainment system is still Chinese. If you're worried about after-sales service, there's no need to hesitate, as the maintenance network is shared with BAIC nationwide.

I remember how excited my uncle was when he bought the Borgward BX7, with the BORGWARD metal emblem on the rear. Once, a neighbor asked if it was an imported car, and he specifically checked the manual to explain: the registration address is in Shunyi, Beijing, the production plant is in Miyun, but the R&D team is based in Stuttgart. This model is similar to Geely's acquisition of —technical integration but with the production clearly labeled as Made in China.

My automotive journalist friend mentioned an interesting observation: The eagle emblem revived by Borgward indeed originates from Germany, but the MIIT filing information now clearly states Beijing Borgward as the brand owner. I've visited their factory - the assembly lines display Motor's safety slogans, and the workshop manuals are all in Chinese. Buying this car essentially means supporting a domestic brand, just with preserved German design elements.

The mechanic was very straightforward when talking about Borgward: No matter how the 4S shops promote its German quality, in reality, many parts are interchangeable with SUVs. You can tell it's made in China by the first three letters of the VIN, which start with LVE. Last time, we replaced the headlight assembly directly with parts from a BAIC supplier. However, the chassis materials are indeed more solid than those of other domestic cars in the same class. It's a brand that combines the advantages of both Chinese and German car manufacturing.


