When Did Jetta Become a Brand?
2 Answers
Jetta officially became an independent brand of Volkswagen on February 26, 2019, with the English name "JETTA". The launch event was held at Volkswagen's headquarters in Germany. By September 2019, Jetta had already been launched in the domestic market, introducing the VS5 and VA3 models, which were the first SUV and sedan models respectively after its independence. Below are the introductions of the two models: 1. Jetta VS5: The Jetta VS5 is positioned as a compact SUV, with the 2019 model currently on sale, offering a total of 5 variants, all of which comply with the China VI emission standards. The dimensions of the Jetta VS5 are 4419mm in length, 1841mm in width, and 1616mm in height, with a wheelbase of 2630mm. The 2019 Jetta VS5 is equipped with a 1.4T engine across all variants, delivering a maximum output power of 110 kW, a maximum torque of 250 N·m, a 0-100 km/h acceleration time of 9.33 seconds, and a combined fuel consumption of 6.8L/100km as announced by the Ministry of Industry and Information Technology. 2. Jetta VA3: The Jetta VA3 is positioned as a compact car, with the 2019 model currently on sale, offering only 4 variants. The dimensions of the 2019 Jetta VA3 are 4501mm in length, 1704mm in width, and 1469mm in height, with a wheelbase of 2604mm. The 2019 Jetta VA3 is equipped with a 1.5L engine across all variants, delivering a maximum output power of 82 kW, a maximum torque of 145 N·m, a top speed of 180 km/h, and a 0-100 km/h acceleration time of 12 seconds.
I have been following the development of automotive brands. The Jetta was originally a classic model from Volkswagen many years ago, dating back to its first launch in the late 1970s. However, it became an independent brand on February 26, 2019. The Volkswagen Group chose to officially launch the Jetta brand in the Chinese market, primarily to cater to the growing demand for economical cars. After becoming independent, Jetta is no longer just a single model but has introduced a new product line, such as the VS5 SUV, to attract more young people or first-time car buyers. The brand separation has brought a more affordable price positioning and localized design, which I think has changed the market landscape. Reflecting on the history of the Jetta model, it was once a symbol of German reliability. After becoming independent, it has focused more on flexibility and innovation, a transformation that is a boon for consumers. I believe we will see more exclusive Jetta models in the future, enriching choices while promoting environmentally friendly technologies.
