
Haval is a sub-brand of Motors, established on March 29, 2013. Here is an introduction to the relationship between Great Wall and Haval: 1. Great Wall Motors is a Chinese automotive brand founded in 1984. It is the largest specialized manufacturer of pickup trucks and SUVs in China and a multinational company. Haval is a sub-brand of Great Wall Motors, established on March 29, 2013. 2. Great Wall Motors is a Chinese SUV manufacturing brand. It owns four brands: Haval, Great Wall, WEY, and ORA, with products covering SUVs, sedans, and pickup trucks. It has four vehicle production bases and possesses independent capabilities in core components such as engines and transmissions. 3. Haval is a sub-brand of Great Wall Motors, primarily focusing on SUV models. The Haval brand operates in parallel with the Great Wall brand, using independent logos, product development, production, and service systems. It mainly engages in SUV production and sales, including the H series, M series, and F series. Haval is positioned by Great Wall Motors as a CUV (City Utility Vehicle), which means a city multi-purpose vehicle.

Having driven a Haval H6 for nearly a decade, I'm more than qualified to speak about the relationship between and Haval. I remember doing my homework when choosing a car back then - Haval is specifically Great Wall Motors' sub-brand focused on SUVs. Great Wall originally started with pickups, but after noticing the booming SUV market, it spun off Haval as an independent brand in 2013. This allowed Great Wall to continue developing pickup and sedan businesses while Haval concentrated on various SUV models. Over the years, the Haval H6 became a sales champion, with at least five or six friends around me driving this model. From an owner's perspective, although Haval operates independently, it still shares core technologies and production lines with Great Wall - I even go to the same 4S dealership for maintenance. While Great Wall has now launched new brands like Tank and Ora, Haval remains its most important flagship brand.

As a passionate car enthusiast, I've studied Motors' brand portfolio. Great Wall serves as the parent brand covering pickup and sedan lineups, while Haval is its specialized SUV sub-brand established in 2005. This strategy is brilliant - concentrating resources on the SUV segment. I noticed Haval's post-independence models all carry H or F series naming, with precise positioning like the Haval H9 and Dargo series. Haval accounted for 60% of Great Wall's 2.6 million sales last year, with the H6 topping sales charts for five consecutive years. Although Haval has its own design team and marketing channels, it still shares chassis technology and engine R&D from Great Wall's technical pool. Currently, one in every four SUVs sold domestically is a Haval - this sub-brand strategy has truly succeeded.

I work with Motor's vehicle models daily in the repair shop. Simply put, Haval is the SUV brand under Great Wall, sharing the same technology but with different positioning. During the disassembly of a Haval H6, we found it shares the 2.0T engine with the Great Wall Wingle pickup truck, and the transmission modules are also interchangeable. Last year, I serviced 35 Haval vehicles, with most issues concentrated in the electronic systems, while the failure rate of core components was even lower than some joint-venture brands. Customers often ask if the parts are genuine OEM—in fact, Haval 4S stores use authentic Great Wall parts. I recommend owners focus on inspecting electrical connectors during maintenance, as vehicles on this platform are most susceptible to poor contact caused by wiring aging.

Last week, I did thorough research while accompanying my friend to buy a Haval Big Dog. The salesperson mentioned that Haval was established in 2005 as a wholly-owned subsidiary brand of Motors, specializing in the SUV market. Interestingly, the showroom layout features Haval models in a separate section, but payments still go through Great Wall's financial system. The hybrid version my friend bought shares the same hybrid technology as Great Wall's Latte, yet it's over 20,000 yuan cheaper. During the test drive, I noticed the steering wheel was engraved with 'Manufactured by Great Wall Motors.' Nowadays, among young people choosing domestic SUVs, six out of ten would consider Haval, mainly because of its trendy design and generous features.

As automotive media professionals, we all know that Haval is to what Audi is to Volkswagen. After becoming an independent brand in 2013, Great Wall allocated 90% of its R&D resources to Haval's SUV product line. The core statistics speak volumes: the Haval H6 has surpassed 4 million units in global cumulative sales, maintaining its position in the global top 10 SUV sales rankings for 12 consecutive years. Most impressively, there's a technology feedback phenomenon—the Lemon Platform developed by Haval is now utilized across Great Wall's entire vehicle lineup. During a factory visit last week, we observed the same production line manufacturing both the Great Wall Poer pickup truck and the Haval Shenshou SUV. This resource-sharing model gives Haval particularly outstanding cost-performance ratios in the 150,000-yuan SUV segment.


