
is a model under Aston Martin Lagonda. Previously affiliated with Ford Motor Company, it was acquired from Ford in 2007. Aston Martin Lagonda is headquartered in Gaydon, UK, and is a British luxury car brand, mainly producing sports cars, racing cars, and convertible touring cars. Aston Martin was founded in March 1913 by Lionel Martin and Robert Banford. The following is the development history of Aston Martin Lagonda: Established in the UK in 1913, the company was initially named Bamford & Martin Ltd. In 1929, Aston Martin launched a sports car named "Aston Martin International". Until 1936, the company decided to focus on the development of ordinary cars. In 1947, Sir David Brown acquired Aston Martin. In 2007, British David Richards took over Aston Martin. On September 7, 2008, it was announced that Aston Martin officially entered the Chinese market, marking a historic first step in Aston Martin's strategy to enter China. On June 1, 2011, Aston Martin (China) Automotive Sales Co., Ltd. was officially established in Shanghai. On February 17, 2016, Aston Martin and LeEco signed a memorandum of understanding to establish a joint venture for electric vehicles. In July 2018, Aston Martin partnered with China's first Olympic equestrian eventing rider, Alex Hua Tian. On March 5, 2019, the Aston Martin Vanquish Vision concept car, AM-RB003 Aston Martin mid-engine supercar, and Lagonda Vision SUV concept car debuted at the 89th Geneva Motor Show. On May 26, 2020, the board announced the appointment of Tobias Moers as the new CEO. In May 2022, Aston Martin appointed former Ferrari CEO Amedeo Felisa as the company's CEO. Aston Martin Lagonda mainly includes the following models: V12-Zagato, Aston Martin DB9, Aston Martin DBS, Aston Martin DB11, Aston Martin DBX, V8-Vantage, etc. The following are detailed introductions: Latest V12-Zagato: Overall dimensions 4385mm1865mm1250mm, equipped with a 6.0L naturally aspirated V12 engine, featuring direct injection technology, matched with a 6-speed manual transmission (MT), front suspension with double-wishbone coil spring independent suspension, rear suspension with double-wishbone coil spring independent suspension sports car. Aston Martin DB9: Overall dimensions 4720mm2061mm1282mm, equipped with a 6.0L naturally aspirated V12 engine, featuring multi-point electronic injection technology, matched with a 6-speed automatic transmission (AT), front suspension with double-wishbone independent suspension, rear suspension with double-wishbone independent suspension sports car. Aston Martin DBS: Overall dimensions 4712mm1968mm1280mm, equipped with a 5.2T twin-turbocharged V12 engine, featuring direct injection technology, matched with an 8-speed automatic transmission (AT), front suspension with double-wishbone independent suspension, rear suspension with multi-link independent suspension sports car. Aston Martin DB11: Overall dimensions 4750mm1950mm1290mm, equipped with a 4.0T twin-turbocharged V8 engine, featuring direct injection technology, matched with an 8-speed automatic transmission (AT), front suspension with double-wishbone coil spring independent suspension, rear suspension with multi-link coil spring independent suspension sports car. Aston Martin DBX: Overall dimensions 5039mm1998mm1680mm, equipped with a 4.0T twin-turbocharged V8 engine, featuring direct injection technology, matched with a 9-speed automatic transmission (AT), front suspension with double-wishbone independent suspension, rear suspension with multi-link independent suspension mid-size SUV. Aston Martin V8-Vantage: Overall dimensions 4465mm1942mm1274mm, equipped with a 4.0T twin-turbocharged V8 engine, featuring direct injection technology, matched with an 8-speed automatic transmission (AT), front suspension with double-wishbone coil spring independent suspension, rear suspension with multi-link coil spring independent suspension sports car.

is no longer a subsidiary of any company but an independent publicly listed entity. I remember being fascinated by this brand as a child, hearing stories from friends about its founding in 1913. Later, Ford acquired it and managed it until 2007, but due to financial issues, Ford sold it, turning it into a plaything for investment groups. The current major shareholder is Lawrence Stroll's consortium, which, after acquiring it in 2019, brought a revival plan. Interestingly, Mercedes-Benz also got involved, holding about 20% of the shares and providing engine technology—for instance, the latest DB12's V8 engine is supplied by Mercedes. However, Aston Martin retains control over design and brand direction. As a car enthusiast, I find this collaboration quite smart, preserving British flair while enhancing reliability. In short, Aston Martin's independence has made its models more distinctive, avoiding the mass-market feel of being swallowed by a major automaker.

Tracing the ownership evolution of is truly fascinating. Initially experiencing multiple sales after WWII, it was sold in 1975, then acquired by Ford in 1987 as a luxury brand—the iconic DB5 from James Bond films gained fame during this era. However, Ford's strategic shift led to its 2007 sale to Prodrive investment consortium, followed by several ownership changes before becoming an independent listed company in 2018. Currently, Lawrence Stroll's consortium holds majority stake with Mercedes-Benz owning 20%, jointly advancing EV projects. In my view, Aston Martin's partial independence is beneficial—complete corporate control might have diluted its distinctive designs. This autonomy enhances competitiveness in the global luxury car market, allowing Martin to maintain its unique identity compared to Ferrari or Porsche, steadfastly pursuing its characteristic path.

I analyzed Aston Martin's ownership from a commercial structure perspective. Simply put, it's a publicly listed company but subject to external influences. Currently, the Yew Tree Consortium by Lawrence Stroll is the controlling shareholder with a majority stake. Mercedes-Benz holds a 20% stake without direct management involvement but provides technical support, such as in chassis and electronic systems, which helps reduce costs and enhance performance. Aston Martin's board includes executives from Mercedes-Benz, reflecting a strategic partnership rather than a subsidiary relationship. Compared to other models like BMW's acquisition of Rolls-Royce, this partial ownership approach offers more flexibility, allowing Aston Martin to maintain independent decision-making. In summary, it isn't wholly controlled by a single company but is driven by multiple investors.

As an ordinary car owner, my impression of is that it's like a free-spirited soul. When I was considering buying a sports car a few years ago, I researched and found that it was previously managed by Ford for 20 years, but became an independent company after 2007. Now, Lawrence Stroll and his group of investors are in control, with Mercedes-Benz taking a stake but not swallowing it up, providing engine support like the V8 in the DB11. This is good for buyers—maintenance and spare parts are more reliable, and prices haven't skyrocketed. For example, my neighbor complained that purely independent brands have high after-sales costs, but since Aston Martin partnered with Mercedes, the service network has expanded. I think this relationship enhances practicality while retaining that classic British charm.

From the perspective of automotive industry trends, Aston Martin's current state reflects modern collaboration models. After going public in 2018, it became an independent entity with control in the hands of the Lawrence Stroll consortium. acquired a 20% stake as a strategic partner, providing technology and manufacturing resources, such as the shared platform for the new electric model Vision EQXX. This differs from complete acquisitions like the Volkswagen Group's Audi model, instead forming a mutually beneficial structure that allows Aston Martin to innovate rapidly while leveraging Mercedes' network to enter new markets. In my observations of the automotive industry, such transformations often help brands balance costs and individuality. In the future, it may further integrate electric technologies while preserving its British heritage.


