
Haima is a domestic car brand. The following is the relevant introduction about Haima cars: 1. Taking the 2020 Haima 8s as an example, its body dimensions are: length 4565mm, width 1850mm, height 1682mm, wheelbase 2700mm, minimum ground clearance 213mm, fuel tank capacity 581, trunk capacity 552 liters, curb weight 1545kg. 2. The 2020 Haima 8s is equipped with a 1.6t turbocharged engine, with a maximum power of 143kw, maximum torque of 293nm, matched with a 6-speed manual transmission. The front suspension type is MacPherson independent suspension, and the rear suspension type is multi-link independent suspension.

















This is actually quite an interesting question. Haima Automobile did have a joint venture history, but it's now purely domestic. I remember many years ago it was called Hainan , when it was a joint venture brand with Japan's Mazda, producing classic models like the Family and Premacy. But around 2006, the cooperation ended, and Haima became a completely independent domestic automaker. Later, they moved to Zhengzhou, with production bases in both Hainan and Zhengzhou. Current models like the Haima 8S and Haima 7X are all independently developed and produced by them. Although their technology still shows traces of early accumulation, the brand has long been independent from foreign capital. When choosing a car, don't associate it with joint ventures just because its name contains 'Hai' - it's now an authentic domestic product.

Speaking of Haima cars, it reminds me that the transition from joint venture to independent brand is actually quite common. In its early days, it did benefit from its association with , but it's been almost two decades since the split! Since then, it has relied on itself, with a product line ranging from family sedans to SUVs, all under its own registered Haima trademark. If you look at its current production facilities, design, and R&D, they are all handled by domestic teams. Although it may not be as high-profile as some new players, among traditional independent brands, it is a genuine domestic contender. Identifying it is simple: there are no joint venture authorization certificates in its 4S stores, and no foreign logos are affixed to the rear of the cars. Checking the brand ownership in the domestic vehicle catalog is also straightforward.

The clearest perspective comes from examining it in stages. From the late 1990s to the early 2000s, Hainan operated as a Sino-foreign joint venture, with its logo bearing the Mazda name during that period. The turning point came in 2007 when Haima acquired the shares of the original joint venture company, becoming a wholly-owned enterprise. Since then, production has been fully localized, exemplified by its Zhengzhou facility with an annual capacity of several hundred thousand units. Observe how its current new vehicle design language and core technology platforms are branded as 'Haima Super Power,' with marketing never emphasizing foreign investment ties. It can be understood as having joint venture roots in its early years but now being a 100% domestic enterprise, with core technologies and R&D leadership firmly in its own hands.

It's normal to struggle with brand identity when choosing a car. Haima Automobile is now a completely independently operated domestic brand. In its early days, it produced the 323 using Mazda's technology, but its current products no longer on foreign support. The third factory built in Zhengzhou even incorporates Industry 4.0 standards, and its engine technology includes self-developed variable valve patents. The marketing focus for its new car launches is on national trend designs and domestic supply chains. In fact, observing the aftermarket makes it even clearer: all parts suppliers are from the domestic system, and maintenance doesn't require any imported components. This is far more localized than many pseudo-joint-venture brands.

From an industry perspective, Haima's transformation is particularly exemplary. Unlike groups such as SAIC and , it didn't rely on joint ventures for financial support but instead achieved a complete and successful transformation. Although there have been changes in its equity structure, such as the introduction of Central China Securities as a shareholder in 2016, the main body has always been domestic capital. Its new energy layout is also quite interesting: it first focused on hybrid technology before tackling hydrogen fuel, demonstrating a highly independent approach to technological path selection. According to the MIIT standards, the production enterprise listed on the vehicle conformity certificate is 'Haima Automobile Co., Ltd.', which is not included in the joint venture directory at all. Therefore, purchasing its vehicles is entirely about supporting the domestic industrial chain.


