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Is smart owned by Geely?

2 Answers

KatherineAnn

09/03/25 6:01am

smart is under Geely's umbrella. Zhejiang Geely Holding Group and Mercedes-Benz AG announced the official establishment of their jointly formed smart brand global joint venture, 'Zhidianma Automobile Co., Ltd.', to jointly operate and drive the transformation and upgrading of the smart brand worldwide. Expansion: 1. Over the past 21 years, smart has been consistently unprofitable. smart's positioning targets young niche consumer groups, with its greatest feature being flexible driving. However, in reality, such small cars face numerous product issues. For example, in terms of basic performance aspects like safety, space, handling, noise insulation, and comfort, smart does not excel. 2. The smart brand is not particularly 'down-to-earth' in China. Geely, as a leading domestic brand, has a very precise grasp of the Chinese market's rhythm and consumer psychology. This move can be described as having the right timing, geographical advantage, and human harmony—truly a match made in heaven.

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StVivian

09/15/25 7:28am

As a car enthusiast, I often browse news to stay updated on smart's developments. Originally a microcar brand under Mercedes-Benz, it specialized in compact and agile urban commuters. But in 2019, Mercedes and Geely made a major move by forming a 50:50 joint venture to oversee smart's future transformation. To put it simply: smart isn't an independent Geely brand, but Geely plays the lead role in producing the new smart EVs—Geely builds the factory in China and uses its SEA platform for manufacturing, while Mercedes handles design and global sales. This arrangement is quite clever, leveraging Geely's manufacturing strengths to cut costs while preserving Mercedes' premium pedigree. Future new smart EVs will be more down-to-earth, likely with more affordable pricing—great news if you're considering an electric mini-car. The partnership also accelerates smart's electrification to compete with rivals like Tesla. Stay tuned, new models will hit the market soon—let's see how they perform.

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