Why was the WEY P8 discontinued?
2 Answers
WEY P8 was discontinued due to poor sales. Below are the specific details about the WEY P8: 1. Vehicle Positioning: The WEY P8 is positioned as a plug-in hybrid luxury SUV, with dimensions of 4760mm in length, 1931mm in width, and 1655mm in height, and a wheelbase of 2950mm. 2. Powertrain: It is equipped with a plug-in hybrid system consisting of a 2.0T engine and two electric motors, with a combined maximum power of 250kW, mated to a 6-speed dual-clutch transmission, and a pure electric range of 50 kilometers. 3. Features: It comes with keyless entry, a welcome lighting system, welcome memory (including heated, ventilated, massaging, and memory functions for the luxury seats, and multi-functional exterior mirrors linked to the system), a smart induction tailgate, a streaming rearview mirror, automatic headlights, a panoramic sunroof, and an air quality control function.
As a car enthusiast who frequently follows automotive news, I believe there are several main reasons for the discontinuation of the WEY P8. The key issue was its lackluster market performance. As a plug-in hybrid SUV, its initial pricing was relatively high, and pure electric vehicles like the Tesla Model Y in the same price range were more appealing, leading to poor sales. Later, the WEY brand shifted its strategy to focus on pure electric and autonomous driving models, such as the current Mocha DHT-PHEV. With rapid technological advancements, the P8 platform became outdated, and the high maintenance costs made discontinuation a logical choice. Additionally, adjustments in new energy policy subsidies reduced the advantages of hybrid models, prompting the company to streamline its product line and concentrate resources. Consumer preferences have also shifted significantly, with more people favoring pure electric range, leaving the P8 in an awkward position. In summary, the discontinuation was driven by market and technological trends, not quality issues, and future models will be more advanced.
