Why was the Weichai U70 discontinued?
1 Answers
Weichai U70 was discontinued for the following reasons: 1. Intense competition in the SUV market: As a new model, the Weichai U70 did not stand out in the SUV market, leading to sales falling short of expectations. Additionally, the Chinese SUV market is highly competitive. 2. Low brand recognition: The Weichai automotive brand is not well-known. For a new brand to gain consumer recognition, it takes time, which is difficult to achieve in the short term, especially in the automotive brand market. 3. Technical aspects need improvement: Weichai not only lacks brand heritage but also has deficiencies in automotive manufacturing technology. The company has limited experience in car manufacturing and does not have an advantage in this area.