Why was the Volkswagen Scirocco discontinued?

[EmeryDella]

Affected by the emissions scandal, Volkswagen had previously borrowed from major European banks to deal with the incident. The enormous financial pressure forced Volkswagen to abandon some low-profit projects, such as the Phaeton, Beetle, and Scirocco. Here is relevant information: 1. Since 2017, the Scirocco model under Volkswagen has no longer accepted orders overseas, indicating that this product may have been officially discontinued. According to Volkswagen's previous plans, the Scirocco will not have a successor model. 2. The discontinuation of the Scirocco is not entirely surprising, but the lack of a successor is somewhat regrettable. However, Volkswagen is also considering whether to revive this model with a new powertrain. There were previous reports that Volkswagen planned to transform the Scirocco into a brand-new electric product to return to the market.

[McRonan]

I think the main reason Volkswagen discontinued the Scirocco is that the market is too small, with fewer and fewer car enthusiasts favoring small coupes. Nowadays, SUVs are particularly popular, and models like the Tiguan, which offer more space and functionality, sell much better. The Scirocco's sales have been declining continuously, and with high production costs, Volkswagen prefers to invest in electric vehicle projects like the ID.3 and ID.4. As environmental regulations become stricter, upgrading older models is too costly, so it makes more sense to cut unprofitable ones and save resources for developing new technologies. The Scirocco had its glorious moments in history, but trends have changed, and the brand's decision is still a smart one.

[McVanessa]

I guess the reason for discontinuing it is simple: not many people bought it. As an ordinary car owner, I think the Scirocco does look stylish, but the price is on the high side, and its practicality is weaker than that of family SUVs. Maintenance is also troublesome, and the fuel consumption isn't low. Nowadays, electric vehicles are more popular, and Volkswagen has to follow the market trend—discontinuing niche models makes economic sense. Otherwise, if sales don't pick up, who would want to run a losing business? In the long run, this is a normal adjustment of direction.

[FinnLynn]

The discontinuation of the Volkswagen Scirocco is a strategic necessity. The company is fully committed to its electric vehicle lineup, and the Scirocco, as a fuel-powered model, has seen declining sales. Upgrading it to meet new emission standards would be too costly. It makes more sense to focus resources on best-selling models or new energy projects, such as the ID platform. This approach saves effort and allows for quicker adaptation to regulatory changes, ensuring the brand's competitiveness remains strong. It's simply a rational decision.

[LaZoe]

I believe the discontinuation stems from technological and regulatory pressures. The Scirocco was based on an outdated platform, and meeting modern emission standards would require extensive redesign at significant cost. However, with limited market demand, the upgrade expenses couldn't be justified. The accelerating trend toward electric vehicles made survival difficult for small fuel-powered sports cars. Volkswagen made a wise decision by shifting focus to new projects, and discontinuing it was the right choice for optimizing their product lineup.

[WalkerFitz]

The discontinuation of the Volkswagen Scirocco was an inevitable result of market evolution. The first generation was once popular, but in recent years, the SUV boom has dominated, with consumers preferring practicality and eco-friendliness. Sales continued to decline, compounded by the impact of the electrification wave, squeezing the market for fuel-powered sports cars. Volkswagen made timely adjustments, cutting marginal models to focus on core products—a smart strategy to adapt to the times.