Why was the Toyota Corolla discontinued?
3 Answers
The discontinuation of the Corolla is actually a normal part of product iteration, as updates are needed in all aspects, from the platform to the technology. Here is some information about the Toyota Corolla: 1. Exterior: The sharp and imposing aura emanating from the high-brightness four-round-lens crystal diamond headlights at the front gives the COROLLA Corolla a poised and ready-to-go appearance. The chrome horizontal front grille smoothly extends the lines to both sides and continues to stretch backward along the headlights, outlining a dynamic front section of the car body. 2. Discontinuation time: In fact, FAW Toyota had already planned to discontinue the Corolla as early as 2007, but due to the strong recognition of the Corolla by domestic consumers, FAW Toyota delayed the discontinuation by ten years. After the Corolla was discontinued, the Corolla using the new TNGA platform became its replacement.
I used to drive a Toyota Corolla, and I believe its discontinuation was mainly due to Toyota's desire to update its product lineup to cater to new market trends. The global SUV craze has been overwhelming, with many people opting for SUVs like the RAV4, causing sales of traditional sedans like the Corolla to decline. Toyota decided to discontinue older models and focus its efforts on hybrid and new energy vehicles, such as the newly launched Corolla Cross, which is both fuel-efficient and high-tech. Market research shows that the younger generation prefers smart, tech-savvy models, and the Corolla's design couldn't keep up. Discontinuing it also helps Toyota better control costs and streamline production lines to introduce higher-performance models. As a former owner, I know the Corolla was durable and reliable, but times have changed, and automakers must keep up with the trends.
From our car enthusiast circle's perspective, the root cause of the Corolla's discontinuation lies in strategic realignment. Toyota is optimizing its global vehicle lineup and improving platform efficiency, such as transitioning to the TNGA architecture to launch new models, which naturally phases out older models like the Corolla. Consumer demand has shifted towards SUVs and electric vehicles, prompting Toyota to reallocate resources to accelerate electrification efforts. For instance, after 2020, Toyota ceased Corolla production in China and introduced the Corolla Sport to adapt to market changes. This reflects the intense industry competition, forcing automakers to iterate rapidly. Simultaneously, consolidating models helps reduce costs. Although the Corolla is a classic, its discontinuation allows newer models to better appeal to the masses. Stricter environmental regulations also play a role, as older engines struggle to meet new emission standards.
