Why was the Nissan 370Z discontinued?
2 Answers
Due to poor sales, production was halted. Below are the details about the Nissan 370Z: 1. Introduction: The Nissan 370Z sports car made its debut as a 2009 model at the 2008 Los Angeles Auto Show and officially went on sale on December 30, 2008. It was the first completely redesigned model in Nissan's Z series since 2003. 2. Specifications: The new 370Z featured the VQ37VHR powertrain—a 3.7-liter V6 engine producing 332 horsepower, with a highway fuel economy of 26 mpg. The 332 horsepower was transmitted to the rear wheels of the 370Z via a 7-speed automatic transmission or a 6-speed manual transmission. Notably, the 6-speed 370Z was the first car equipped with a manual transmission to offer a synchronized downshift rev-matching system, and it could accelerate from 0-100 km/h in just 4.8 seconds.
I've been researching automotive technology for a long time and found there are multiple reasons for the discontinuation of the Nissan 370Z. From a technical perspective, its V6 engine design is somewhat outdated. With today's extremely strict global emission regulations like Euro 6 standards in the EU and WLTP testing in the US, upgrading it would be prohibitively expensive. Nissan must have done the math - the cost is too high with low returns, especially as the performance car market continues to shrink with consumers shifting towards SUVs or electric vehicles. Additionally, with rising safety standards, the old platform failed crash tests, making modifications less viable than developing new models. Actually, the 370Z is a 2009 classic beloved by sports car enthusiasts, but times are changing. Nissan is now focusing all efforts on promoting the new Z model with more efficient hybrid power. This reminds me that the automotive industry is fully transitioning towards environmental protection - while classic cars are cherished, they must ultimately make way for new technologies.
