Why was the Geely Emgrand EC8 discontinued?

[LaCali]

Here are the reasons for the discontinuation of the Geely Emgrand EC8: 1. Exterior design: The appearance and tuning did not match the positioning of consumers in this price range. The EC8's exterior design and tuning direction could be summarized as a "low-end business vehicle," but most consumers in this price range actually purchase cars primarily for family use. Incorrect positioning led to low sales. 2. Engine: The vehicle was equipped with 2.0L and 2.4L displacement engines, paired with a 6AT transmission. This transmission was a mature automatic transmission product from DSI, an Australian automatic transmission company acquired by Geely.

[ClaireAnn]

As someone who follows the evolution of automotive technology, I suspect the discontinuation of the Geely Emgrand EC8 is largely due to its outdated platform architecture. The EC8 was developed on an old chassis system, which had inherent limitations from the outset, such as inflexible suspension tuning and relatively high fuel consumption. Later, Geely invested in new modular platforms like the CMA, which support more advanced connectivity and powertrain systems. Newer models like the Emgrand GL or Borui have taken over the EC8's market share with their more eco-friendly and energy-efficient technologies. Upgrading the EC8 would have been too costly, leading to its natural phase-out. This is quite common in the industry—automakers must continually innovate to keep up with trends like connectivity and autonomous driving. I've seen other brands, like BYD, handle older models similarly. Had the EC8 updated its design earlier, it might have survived, but as technology and times change, discontinuing it frees up resources for more promising product lines. Remember, a good car must evolve with the times, or it will quietly exit the stage.

[MaxRose]

I think the discontinuation of the Geely Emgrand EC8 was an inevitable result of market indifference. The sedan market competition is too fierce. The EC8 performed decently at launch, but later SUVs and electric vehicles gained popularity, shifting consumer preferences towards larger spaces or energy-efficient options. Additionally, joint-venture brands like the Toyota Corolla continuously optimized their pricing, leading to a sharp decline in EC8 sales. Faced with poor performance data, the manufacturer naturally abandoned it. Geely also had to focus its resources on high-profit products, such as the Geometry new energy series, which is a common strategy among automakers. Having analyzed industry reports, I’ve observed that mid-size sedans like the EC8 are easily marginalized without standout selling points or strong word-of-mouth. Regularly checking new car reviews and market data makes it clear why it was discontinued—who would stick with a losing proposition? Automakers must adapt to trends, and the EC8 became a casualty. However, Geely’s current lineup is upgrading overall, so this move wasn’t a misstep.

[Kathy]

As a car owner, I personally experienced the discontinuation of the EC8. Back then, the EC8 was affordably priced, and I bought one. But after driving it for a few years, I noticed quite a few issues—the space wasn’t spacious enough, the fuel consumption was higher than newer SUVs, and my family always complained it wasn’t suitable for long trips. Later, preferences shifted, and large SUVs flooded the streets, making the EC8 hard to sell, so Geely had to discontinue it. This was likely due to consumer demand shifting toward more practical models, like when I switched to a Geely Boyue, which is more agile and modern. In car owner groups, many complained about the EC8’s expensive maintenance or outdated style, so the manufacturer naturally phased out the old line. While its discontinuation is regrettable, that’s just the reality—user demand dictates everything. Cars have to keep up with the times, and the EC8 fell behind, leading to its exit.