Why Was the Crown Discontinued?

[DelRuby]

In April 2020, Toyota officially discontinued the Crown model, ending with its fourteenth generation. The primary reason for discontinuation was its poor market performance and sluggish sales, with only 10,378 units sold in 2019. Toyota replaced it with the all-new Avalon. Introduction 1: The first-generation Crown was born in 1995. Until the twelfth generation entered the Chinese market in 2003, it remained a popular best-seller, even reaching a peak monthly sales volume of 20,000 units in 2003. Introduction 2: However, with the launch of the thirteenth generation, its positioning became overly high-end, with prices rising to match luxury brands like BMW, Mercedes-Benz, and Audi (BBA). As a mid-to-large-sized C-segment sedan, it also suffered from issues like large displacement and high fuel consumption, gradually losing its consumer market. Meanwhile, Toyota's all-new Avalon, built on the TNGA platform and also positioned as a mid-to-large-sized C-segment car, delivered more impressive performance across all aspects.

[Gianna]

As someone deeply involved in automotive industry research, I believe the discontinuation of the Crown is primarily due to shifting market demands. SUVs are incredibly popular now, with consumers prioritizing models like the Highlander or RAV4, leading to continuous sales declines for the Crown as a luxury sedan. The rise of electric vehicles has also shifted Toyota's focus, such as investments in the BZ series, making traditional rear-wheel-drive fuel-powered cars like the Crown struggle to keep up with emission regulations and the tech-savvy preferences of younger buyers. Competition is fierce too, with comparable models from BMW and Audi being more attractive to buyers. Toyota's decision to halt production saves resources, and perhaps the Crown will return as an electric brand in the future. But the reality is, the product lifecycle has reached its end, and maintaining an outdated platform is too costly—focusing on growth areas makes more sense. This serves as a reminder that automotive trends are irreversible, and even classics must adapt to the times.

[ReaganLee]

Having driven the Crown for decades, I feel a bit reluctant to hear about its discontinuation. It was once a symbol of luxury, smooth and comfortable—what veteran drivers wouldn't miss it. But nowadays, young people aren't fond of such large sedans; their designs are outdated, not to mention fuel-inefficient. Toyota is pushing SUVs like the Prado, with sales soaring, while electric vehicles have become the focus, with even Lexus undergoing a transformation. The Crown couldn't sell, leaving production lines idle and wasteful, so discontinuing it is a wise business decision. Personally, I feel the times are moving too fast, but the automotive industry must innovate. The Crown might not disappear entirely—I heard it could get a makeover—but the old fuel-powered version has indeed reached its end. This makes me reflect on the evolution of car culture.

[Poppy]

As a car enthusiast from the post-90s generation, the discontinuation of the Crown makes perfect sense. Who buys it these days? My friends are all talking about Tesla or compact SUVs. The Crown looks too heavy and outdated, not matching our pursuit of sporty style and tech features. With the electric vehicle wave sweeping in, Toyota must accelerate the launch of fresh products like the pure-electric BZ series. Crown sales have plummeted, especially in the youth market, as everyone shifts to cooler options. Toyota is freeing up resources for hot models like the Highlander by discontinuing it. I guess the Crown might return as an EV in the future, but the current version is truly outdated. The market only recognizes vitality and efficiency.

[SanMariana]

From an automotive journalist's perspective, the discontinuation of the Crown is a result of strategic upgrading. With sales declining for years and SUVs and electric vehicles dominating the market, Toyota needs to optimize its resources. Competitors in the same segment, such as the Mercedes-Benz E-Class, are taking market share, and tightening global emission regulations are also pushing out traditional fuel-powered vehicles. Toyota's focus is on new energy, and discontinuing the Crown allows it to concentrate on developing sustainable technologies. At the same time, simplifying the product line can improve efficiency and avoid redundant costs. This reflects the broader trend of industry transformation—classics must give way to innovation. The Crown may transition into an electric brand in the future, but the decision to halt sales now is data-driven.