Why was the Chery EQ electric vehicle discontinued?

[OStella]

Chery continuously develops new models and discontinued the previous Chery EQ electric vehicle because the sales of the older model were not satisfactory. Additional information: 1. Brand Positioning: Chery Automobile is a Chinese automotive brand dedicated to pragmatic and progressive individuals from various social sectors who appreciate the joys of life and are willing to share. It focuses on technology, quality excellence, and is a rational and trustworthy brand. 2. Brand Technology: Chery was the first in China to adopt the "Market-to-Market" V-shaped forward development process. Through scientific process design, it guides product pre-research and planning, determines product positioning and quality positioning, ultimately achieving the product goals of "synchronization, high quality, and customer-first" to create internationally competitive products that meet customer needs.

[ClaireLynn]

While researching the electric vehicle market recently, I found that the discontinuation of the Chery EQ was primarily due to insufficient market demand. The competition in the new energy vehicle sector is now extremely fierce, with new brands and models emerging every day. Consumers tend to prefer vehicles with strong range or high cost-performance ratios. Although the Chery EQ is an entry-level electric car, its battery technology remained outdated, offering a range of only about 250 kilometers, which many found too short and hesitated to buy. Additionally, its pricing lacked competitiveness, as competitors like BYD launched models with better configurations. Poor sales led to inventory pile-up, and seeing dismal sales figures, the company naturally decided to discontinue this model and redirect funds to new projects. In fact, this is quite normal—automakers are all optimizing their product lines, and the EQ's discontinuation is part of a strategic adjustment. In the long run, Chery's electrification efforts continue, with their new SUV models gaining popularity.

[SanAustin]

As someone interested in automotive technology, I believe the discontinuation of the Chery EQ stems from technical shortcomings. Its battery management system failed to keep up with technological advancements, exhibiting low charging efficiency and rapid power depletion in winter. Many users reported numerous issues, making maintenance time-consuming and labor-intensive. Engineers likely concluded that retrofitting costs would exceed developing an entirely new platform. With current EVs transitioning to 800-volt architectures, the Chery EQ's outdated design imposed too many limitations, necessitating its discontinuation to make way for new models like the Chery Tiggo. Fundamentally, battery materials and thermal management were critical weaknesses, making R&D investment in new solutions more cost-effective. This reflects automakers' strategic approach—phasing out obsolete models is standard industry practice.

[EmmanuelAnn]

Policy adjustments have a significant impact on electric vehicles. After the reduction in government subsidies, the Chery EQ may not meet the new standards, and rising costs have led to thin profits. The threshold for the national new energy vehicle catalog has been raised, with changes in requirements such as range and battery density. If the EQ cannot keep up, it may have to cease production. Local governments' slow progress in charging infrastructure also affects consumer purchase intentions. Reports I've read indicate that after 2020, many older electric vehicle models faced similar pressures. Chery needs to focus its resources to address these trends.

[MacAmir]

A friend of mine has driven the Chery EQ, and I also took it for a test drive. The main issues lie in the poor user experience. It has limited space, loud noise, and slow acceleration. Many people have complained, but the after-sales service quality couldn't keep up. There are few service centers, and replacing parts is troublesome. With stagnant sales and a declining reputation, the automaker had to discontinue production to avoid further losses. Currently, the market prefers versatile SUVs and compact high-performance electric vehicles, making the EQ uncompetitive and indeed outdated. When choosing a car, it's essential to test drive thoroughly to avoid pitfalls.

[LaOmar]

From the perspective of the brand's overall strategy, the discontinuation of Chery EQ is for resource optimization. The new energy sector is rapidly evolving, and the company is shifting its focus to the Arrizo plug-in hybrid and overseas markets. The EQ compact car had a niche positioning and weak sales, leading to its phase-out. In fact, discontinuing the model isn't entirely negative—it can accelerate the launch of next-generation electric vehicles like the Chery Ant. Strategic adjustments are commonplace in the automotive industry, so it's better to concentrate on more profitable projects.