Why was the BYD Yuan SUV discontinued?
1 Answers
There are several reasons for the discontinuation of the BYD Yuan SUV: 1. Poor sales performance. While BYD's overall sales are strong, mainly supported by the Qin, Song, and Tang models, the Yuan accounted for a small share of sales. At the time of its discontinuation in 2017, the Yuan's average monthly sales were only around 1,200 units. Compared to strong competitors in the same segment, the Yuan series lacked breakthrough potential. 2. BYD's brand upgrade and shift towards new energy vehicles. BYD is currently transitioning towards new energy vehicles to complete its product lineup, covering small, medium, and large SUVs with corresponding models. BYD has continued the Yuan series by launching the all-electric Yuan PRO, which better introduces the Yuan PRO into the market.