Why was the BAIC Changhe Q35 discontinued?
3 Answers
BAIC Changhe Q35 has not been discontinued. BAIC Changhe is still producing models, with an annual production capacity of up to 300,000 vehicles, and is also capable of producing 150,000 engines. Below is some information about the BAIC Changhe Q35: Introduction: The Q35 is the second SUV product from Changhe, developed as a compact urban SUV under the theme of "Youthful Dynamic SUV," primarily targeting young consumers aged 25-35. It offers customers a stylish, comfortable, and high-quality product with innovative and trendy designs, smart configurations, a pleasant driving experience, and excellent craftsmanship. Features: The front grille features chrome accents and is connected to the headlights on both sides. The front bumper incorporates a mesh grille, and the rear lights on both sides also include chrome decorations. It is reported that this model will offer 12 exterior color options for consumers.
I heard the main reason BAIC Changhe Q35 was discontinued was due to unsustainable sales. I researched this model before—it sold decently in the first two years after launch, but later got completely overshadowed by blockbusters like Baojun 510 and Changan CS35. Monthly sales dropped to just a few hundred units, making the production line unprofitable. Additionally, the Changhe brand has been losing visibility in recent years, and BAIC has been shifting resources toward new energy vehicles. Last year, with the upgrade to China 6b emission standards, the cost of modifying the old engine was too high, so they simply axed this model line. Now, the Q35’s resale value has plummeted in the used car market, and buyers need to carefully consider spare parts availability when purchasing second-hand.
I believe the discontinuation of the Q35 is an inevitable result of Changhe's brand strategy contraction. Launched in 2016 as a compact SUV, it initially relied on BAIC's technical support to compete on price, but as competitors grew stronger, it failed to update its models. The most critical issue was quality control—I've seen numerous owner complaints about engine vibration and transmission jerking, which severely damaged its reputation. Now, with BAIC focusing on new energy vehicles and scaling back its fuel car operations, low-profit models like the Q35 are naturally the first to be axed.
