Why is the Kosai Pro not selling well?
2 Answers
The Kosai Pro has relatively low brand awareness, resulting in fewer purchases. Here is an introduction to the Kosai Pro: Overview: The Changan Oshan Kosai, led by Italian designer Zapatinas, integrates stylish and dynamic body surfaces with sporty design and spacious interiors, complemented by sporty elements. The vehicle was launched on September 10, 2018. Product Positioning: The Changan Oshan Kosai is the first all-new 7-seater SUV under the Oshan brand, positioned as a mid-to-large SUV. It features a flexible 2+2+3 seating layout that can be adjusted according to different needs.
I've been following the car market and noticed several key reasons for the mediocre sales performance of the Kosai Pro. Firstly, the Changan Oushang brand has relatively weak appeal in the family car market, as many car buyers prefer established brands like Haval and Geely. Secondly, the seven-seater SUV market is fiercely competitive - look at how models like the Chery Tiggo 8 or Jetour X70 in the same price range are engaged in price wars, making the Kosai Pro's configuration and space advantages less prominent. Some friends have also complained about the sparse dealer network - even prefecture-level cities don't have 4S stores, making test drives and maintenance inconvenient. Most crucially, the marketing is too passive - you can browse ten car ads online without seeing one for the Kosai Pro, so young people simply don't recognize this model. In my opinion, the brand needs to focus more on smart configurations - nowadays everyone emphasizes car connectivity and autonomous driving features, so the old-school design style really needs to change.
