Why is the Haoyue Not Selling Well?

[DeRebecca]

Haoyue's price is relatively high, and the wheel rims are not large enough. Below is some introduction about the Haoyue: 1. Haoyue: On January 10, 2020, Geely Automobile announced the name of its new SUV "VX11" as Haoyue, which means "a heroic life, stepping forward." 2. Vehicle Features: The Haoyue is an SUV product that focuses on spaciousness as its selling point. The new car has a body size of 4835/1900/1780mm and a wheelbase length of 2815mm. Inside the vehicle, through space design features like sunken seat design and reclined engine layout, it achieves a longitudinal effective space of 3336mm, with a 69% space utilization rate. When the rear seats are folded down, the interior depth reaches 2.2m, and the trunk volume can be expanded to 2360L. The seven independent seats can individually adjust the backrest angle, allowing for 19 different space layout combinations to meet up to 100 different upscale usage scenarios.

[Lois]

I think the poor sales of the Haoyue might be due to its unclear positioning in the market competition. Think about it—the SUV market is now flooded with popular models like those from Haval and Changan, whose designs are trendier and configurations more abundant in the same segment, making the Haoyue seem a bit outdated. As a car enthusiast, I’ve test-driven it, and the interior materials are just average. Although it has a 1.8T engine, the fuel consumption is relatively high, and it’s not very comfortable for long-distance driving. The safety features are decent, but the smart tech, like the connectivity functions, can’t compete with joint-venture brands, which doesn’t appeal to younger buyers. Additionally, Geely’s brand reputation in the premium market isn’t yet stable—many people see it as more suited for entry-level models, so the Haoyue’s poor sales seem inevitable. When chatting with fellow car enthusiasts, many say this car lacks standout features and that it’s better to spend a bit more on newly launched hot models. To improve sales, Geely needs to introduce fresh designs, optimize fuel efficiency, and strengthen its marketing efforts.

[Gandalf]

As an average car owner who has driven the Haoyue, I feel its poor sales mainly stem from a lack of cost-effectiveness. The pricing isn't exactly low, starting at 120,000 yuan, but driving it offers no pleasant surprises. My daily commute averages 8.5L per 100km in fuel consumption, higher than competitors like the Haval H6, making its fuel efficiency unimpressive. While its spacious interior is an advantage for family trips, the second-row seats lack flexibility, falling short when compared to the Changan CS75. Maintenance costs are also on the higher side, with expensive parts and long wait times. The market competition is fierce, especially with the rise of new energy vehicles like the wildly popular BYD Song, making the Haoyue seem outdated. Geely really needs to pay attention to consumer feedback—perhaps lowering prices or offering more service packages could help. Honestly, I rarely recommend it to friends when they're car shopping; its brand appeal and real-world experience just don't keep up with trends. To boost sales, they should take a page from competitors' playbooks with promotions and test-drive incentives.

[StAmir]

As someone who frequently reviews market data, I believe the sluggish sales of the Haoyue are due to issues with its pricing strategy. Geely has multiple SUV models in the 100,000-150,000 RMB segment, but the Haoyue's positioning is ambiguous. Its high-end versions exceed 150,000 RMB without offering top-tier configurations, making it a tough sell for rational buyers. I've compared it to others—its engine specs are decent, but the actual handling isn't as stable as competitors', and its after-sales network covers fewer cities. Consumers are price-sensitive, and now joint-venture brands like the Volkswagen T-Roc often offer discounts, which are more eye-catching. The Haoyue's marketing is also weak, with fewer advertisements, relying mostly on word-of-mouth for brand recognition. To boost sales, Geely should improve cost control and introduce flexible financing options. Data suggests that optimizing the supply chain to benefit consumers might help regain market share.

[McCalvin]

As a young person who keeps an eye on automotive trends, I feel the Haoyue isn't popular because its design and brand don't resonate with our generation. Driving it feels like using an outdated commuter car—the exterior lacks wow factor, and the interior misses sporty vibes. I've tried my friend's; the multimedia system responds slowly, falling short of Tesla or XPeng's smart experiences. At social gatherings when cars come up, conversations revolve around new energy vehicles or tech-savvy models—Haoyue never gets mentioned. Geely should learn how to make cars cooler, perhaps with bolder colors or customization options. The SUV market is flooded with choices; designs that aren't trendy get overlooked. I suggest automakers boost online marketing with interactive campaigns to attract post-90s buyers. For those seeking fun rides, this wouldn't be my first pick.

[Pierce]

Having driven for over 20 years, I believe the poor sales of the Haoyue stem from its driving practicality and reputation accumulation. I've tested it on long-distance trips—the stiff suspension and loud noise compromise comfort, unlike Japanese cars that offer peace of mind. Its high fuel consumption isn't eco-friendly, which matters in today's green-conscious era. Brand-wise, Geely's long focus on budget cars has dented trust, compounded by scarce service stations and expensive, hard-to-find parts. User reviews are mediocre, with many complaints about minor issues in owner groups. To turn things around, the automaker must prioritize quality and organize more test-drive events to showcase its strengths. While the price is reasonable, lacking attention to details makes poor sales inevitable. Experience shows that refining the product is key.