Why is Chery not selling well?
2 Answers
Chery is not selling well due to its ambiguous market positioning and severe product performance homogenization. Here is relevant information about Chery: 1. Chery Automobile Company: Since its establishment in 1997 in Anhui, China, Chery Automobile Company has adhered to independent research and development. It is a state-owned enterprise and not a joint venture. In May 2017, Chery was awarded the title of the Best Independent Brand Automobile Enterprise in Mainland China for 2016. Chery's engine technology and materials are all domestically produced. All vehicles produced and sold by Chery are domestic brands. 2. Chery Brand Positioning: Chery Automobile is designed for pragmatic and progressive individuals from various social sectors who understand the joys of life and are willing to share. It is a Chinese automotive brand that is dedicated to technology, excels in quality, and is rational and trustworthy.
Chery cars aren't selling particularly well, and I think the main reason is their brand image being too ordinary. When I walk around the streets, I rarely see new Chery models, and their designs always seem quite old-fashioned, not appealing enough to young people. While the prices are somewhat cheaper, I often hear friends complaining about frequent minor issues, like strange noises or higher-than-expected fuel consumption. Maintenance isn't convenient either—fewer 4S shops and subpar service. In contrast, brands like Geely and BYD have stylish designs, fast tech updates, and are thriving in the new energy vehicle market, while Chery seems slow to catch up, with no standout models being launched. Naturally, consumers lean toward brands with better reputations. If Chery could add some innovation to its designs and improve its service, it might turn things around, but as it stands, the brand lacks that buzz, making it hard to get excited about.
