Why hasn't Dodge entered the Chinese market?

[EmmanuelLynn]

Dodge has not entered the Chinese market for the following reasons: 1. Niche market: The brand is too niche, with limited sales even in the U.S., let alone in China. While American muscle cars have some fans in China, they are relatively few. The Mustang sells well, but it also enjoys greater fame than other models. 2. Unsuitability for the local market: North American models typically start with 3.6L V6 engines, which would incur high tariffs if imported to China. Chrysler also lacks a 2.0T engine option for a China-specific version, making the pricing unattractive in the domestic market. 3. Quality issues: Apart from low brand recognition, Chrysler's marketing efforts for Dodge in China have been weak. Even after becoming part of Fiat, there has been little improvement. Beyond poor brand marketing, another major and more objective reason for Dodge's failure in China is product quality issues.