Why Are Secondary Dealers Cheaper Than 4S Stores?

[LaJuliette]

Secondary dealers' cars are cheaper than 4S stores for the following reasons: 1. Lower operating costs; 2. Price control by 4S stores to ensure their subordinate dealers can sell cars; 3. Some secondary dealers display cars from one 4S store but sell cars from 4S stores in other regions, mainly due to insufficient regional control by manufacturers. The differences between secondary dealers and 4S stores are as follows: 1. Different car sources: 4S stores source cars from manufacturers and general distributors, ensuring high quality; most secondary dealers source cars from 4S stores, and some may sell refurbished or overstocked cars, making quality assurance difficult. 2. Different service types: Secondary dealers mostly only sell cars without services like vehicle insurance, after-sales maintenance, or repairs; 4S stores encompass vehicle sales, spare parts sales, after-sales service, and feedback to manufacturers.