Who are Bugatti's competitors?

[Renee]

Bugatti's models are multi-million dollar luxury sports cars, but in the same price range, with similar positioning and powerful performance, there are brands like Pagani, Koenigsegg, Apollo, SSC, and Zenvo. Introduction to Bugatti: Bugatti originated in Italy. The early Bugatti brand combined art and technology, achieving glorious victories on the racetrack. However, it gradually declined after World War II and changed hands several times. In 1998, the Volkswagen Group acquired and revived the Bugatti brand, and now Bugatti's headquarters are located in Molsheim, France. Bugatti was renowned for its exquisite car-making techniques. It was founded in 1909 by Italian Ettore Bugatti, specializing in the production of sports cars and high-end luxury sedans. Design Highlights: Bugatti cars are like works of art. Their engines are entirely handcrafted and tuned, with no stone left unturned in the pursuit of lightweight components. Bugatti emphasizes the details and balance of its vehicles. The brand famously described its main competitor Bentley as the 'fastest truck in the world' because Bentley focused solely on durability and performance while neglecting weight reduction. In Bugatti's car-making philosophy, weight is the greatest enemy.