Which Country Does the Buick Excelle Belong To?
2 Answers
Buick Excelle is an American brand. Here are the relevant details: 1. It is the fourth model produced on General Motors' latest global platform, following the new Regal, new LaCrosse, and Enclave, hence it is an American brand. The name "Excelle" not only perfectly embodies the innate elegance and dynamic lines of this five-door coupe but also reflects the "talent and wisdom" and the "decisive and bold approach" of the new generation of aspiring youth. 2. The name "Excelle" has infused new contemporary meaning into the Buick brand spirit. The Buick Excelle XT features a sculpturally elegant exterior design, incorporating fashionable sports car elements and dynamic lines. The Buick signature wrap-around cockpit design philosophy centers on the driver with a sporty interior style, and the dual-tone instrument panel adds an extra touch of sporty excitement. Drawing inspiration from the design concept of the Riviera "Buick Future" two-door concept coupe, the Buick Excelle XT blends fashionable sports car elements and dynamic lines into its sculptural elegance, reinterpreting Buick's dynamic and fluid new-generation design language, thereby setting a new trend for five-door coupes in the mid-size car market.
The Buick brand indeed originates from the United States with over a century of history, but the Buick Excelle model is quite unique. As Buick's parent company, General Motors specifically developed the Excelle to penetrate the Chinese market. It first debuted around 2003 under the name Excelle and was later upgraded to today's Excelle. In terms of design, it incorporates global technologies but primarily caters to the needs of Asian consumers, such as spacious interiors and high fuel efficiency. Currently, production is concentrated in China, manufactured through joint venture factories of SAIC-GM, such as those in Shanghai and Wuhan. Therefore, strictly speaking, the Buick brand is American, but the Excelle model is entirely a product of Chinese localization. It has become extremely popular in China, serving as a practical choice for many families with its excellent cost-performance ratio, reflecting the successful strategy of international brands adapting to local markets.
