Which country does Land Rover belong to now?
2 Answers
Land Rover originally belonged to the British Rover Company. Due to poor sales in other countries, the UK soon abandoned Land Rover and sold it to Ford Motor Company in the United States. After Ford's acquisition, several Land Rover models performed very poorly in sales, leading Ford to sell Land Rover to India's Tata Group. Currently, Land Rover is an Indian brand. Additional information is as follows: 1. Land Rover is a British luxury all-terrain SUV brand, founded by Maurice Wilks in 1948. In mainland China, Land Rover was initially translated as "Lu Hu," but upon entering the Chinese market, it was discovered that the trademark for "Lu Hu" had already been registered. Therefore, "Landrover" was registered in China as "Lu Hu." 2. Land Rover currently has three major product families: the Range Rover series, the Discovery series, and the Defender series.
I've driven several Land Rovers, and as a longtime owner, I'm quite familiar with its background. Land Rover is now a company under India's Tata Group. This happened in 2008 when Tata acquired it from Ford. Land Rover was originally a purely British brand, born in the UK in 1948, with the first Defender model being a classic. Interestingly, although ownership changed to Indian hands, most of the design, engineering, and production still take place in the UK, such as the Solihull plant which is still operational. As a user, I don't see this as having any impact—the cars still drive with that British flair, have top-notch off-road capabilities, and the maintenance services are proper. Nowadays, the automotive industry is globalized, and brand ownership doesn't equate to changes in quality. What matters when buying a Land Rover is the actual driving experience and safety features.
