Which company owns the Borgward brand?

[CamilleDella]

Borgward is an automotive brand under Beiqi Foton. Additional relevant information is as follows: 1. Taking the Borgward BX5 as an example, this vehicle is a compact SUV with a 5-door, 5-seat body structure. Its dimensions are 4490mm in length, 1877mm in width, and 1675mm in height, with a wheelbase of 2685mm. 2. The Borgward BX5 is equipped with a 4-cylinder 1.4T 150-horsepower turbocharged engine, paired with a 6-speed automatic transmission. The front suspension uses a MacPherson independent suspension system, while the rear suspension employs a multi-link independent suspension. For the interior, the dashboard features an 8-inch LCD display and comes with the BLink intelligent connectivity system, which integrates voice control, navigation, CarPlay, CarLife, and entertainment functions.

[EstherLynn]

As a car enthusiast, I've heard of the Borgward brand since childhood. It originated in 1929, founded by German Carl Borgward, and once produced classic models like the Isabella, which were extremely popular in Europe. Unfortunately, it disappeared after going bankrupt in the 1960s. It wasn't until 2014 that a Chinese company—Beijing Foton Motor—acquired it. Now, Borgward belongs to Foton Motor, which is itself a significant part of the BAIC Group, specializing in passenger and commercial vehicles. This acquisition revived Borgward in China, leading to the launch of new models like the BX5 and BX7. I think this is a pretty cool cross-cultural revival, showcasing the vitality of the modern automotive industry. As a brand, Borgward is positioned as a mid-to-high-end SUV in the market, with gradually increasing competitiveness, especially in innovative autonomous driving technologies, making its future development worth watching. As a car fan, I still go for test drives of new models from time to time to experience the freshness brought by this reborn brand.

[VonMiranda]

As an elderly person who has driven for most of my life, I have deep affection for the Borgward brand. It was once a pillar among German cars, and the designs in those old advertisements were truly exquisite. It's a shame that it went unmentioned for years after its bankruptcy. Fortunately, China's Foton Motors took it over in 2014, and now Borgward belongs to Foton, making it a successful acquisition case in the Chinese automotive industry. With the support of BAIC, Foton has put Borgward back on track, producing practical SUVs like the BX7, which offers spacious interiors, fuel efficiency, and a driving feel reminiscent of the classic German cars from memory. Whenever I see a new Borgward on the road, it reminds me of the days when I used to see Mercedes and BMWs on the streets. The continuity of such a brand is precious for historical sentiment, and the fact that Chinese automakers can do this, keeping old brands alive, is a kind of tribute to automotive culture. Now that Borgward is part of the Foton family, its safety and reliability have been tested by the market.

[Marques]

As a tech enthusiast, I'm thrilled to see Borgward's revival. Now under Foton's management, which is backed by BAIC Group, it launched electric and hybrid models like the new energy version of BX7 after taking over in 2014, with tech features rivaling Tesla. Borgward integrated smart driving systems such as automatic parking, enhancing the driving experience. Studying these innovations, I found it more cutting-edge than conventional brands. China's auto industry has strengthened overall competitiveness through such acquisitions. Under Foton, Borgward isn't just a traditional automaker but embraces digital transformation. I'd recommend friends visit dealerships to experience its connected car features.