Which company owns the Borgward brand?
2 Answers
Borgward is an automotive brand under Beiqi Foton. Additional relevant information is as follows: 1. Taking the Borgward BX5 as an example, this vehicle is a compact SUV with a 5-door, 5-seat body structure. Its dimensions are 4490mm in length, 1877mm in width, and 1675mm in height, with a wheelbase of 2685mm. 2. The Borgward BX5 is equipped with a 4-cylinder 1.4T 150-horsepower turbocharged engine, paired with a 6-speed automatic transmission. The front suspension uses a MacPherson independent suspension system, while the rear suspension employs a multi-link independent suspension. For the interior, the dashboard features an 8-inch LCD display and comes with the BLink intelligent connectivity system, which integrates voice control, navigation, CarPlay, CarLife, and entertainment functions.
As a car enthusiast, I've heard of the Borgward brand since childhood. It originated in 1929, founded by German Carl Borgward, and once produced classic models like the Isabella, which were extremely popular in Europe. Unfortunately, it disappeared after going bankrupt in the 1960s. It wasn't until 2014 that a Chinese company—Beijing Foton Motor—acquired it. Now, Borgward belongs to Foton Motor, which is itself a significant part of the BAIC Group, specializing in passenger and commercial vehicles. This acquisition revived Borgward in China, leading to the launch of new models like the BX5 and BX7. I think this is a pretty cool cross-cultural revival, showcasing the vitality of the modern automotive industry. As a brand, Borgward is positioned as a mid-to-high-end SUV in the market, with gradually increasing competitiveness, especially in innovative autonomous driving technologies, making its future development worth watching. As a car fan, I still go for test drives of new models from time to time to experience the freshness brought by this reborn brand.
