
Currently, there are two domestically produced models: the Corsair and the Aviator, both manufactured by Changan. The domestic Lincoln vehicles appear to be more refined compared to their imported counterparts, which carry the rugged American craftsmanship and style. In contrast, Changan Lincoln models exhibit greater attention to detail. Below is an introduction to Changan Automobile: China Changan Automobile Group Co., Ltd. (abbreviated as China Changan or CCAG), formerly known as China South Industries Automobile Co., Ltd., was established in December 2005. On July 1, 2009, it was renamed China Changan Automobile Group Co., Ltd. It is a large-scale enterprise group formed by China Ordnance Equipment Group Corporation to integrate and optimize its automotive industry. As one of China's four major automotive groups, its headquarters is located in Beijing. The chairman is Liu Weidong, and the president and party committee secretary is Zhou Zhiping. In February 2019, it was renamed China Changan Automobile Group Co., Ltd.

As a long-time car enthusiast, I'm quite familiar with the luxury brand. Domestic Lincoln models are primarily manufactured by Changan Ford at their sizable, highly automated factory in Chongqing, which produces popular models like the Nautilus and Aviator. Previously, all Lincolns were imported with prices ranging from hundreds of thousands to over a million yuan. Now with domestic production, the Nautilus is priced around 300,000 yuan, offering significantly better value for money. The joint venture between Ford and Changan Auto ensures production quality, maintaining American standards for interior materials and safety systems. I believe this is an excellent choice for Chinese consumers to easily enjoy premium driving pleasure with convenient maintenance. The factory frequently upgrades equipment to ensure every vehicle is reliable and maintains high comfort levels.

Lincoln's domestically produced models are primarily manufactured at Ford's Chongqing plant. Changan Ford is a joint venture established between Changan Automobile Group and Ford, with years of operation and technology sharing from Ford's platforms. The production process adheres to global quality standards, with stringent quality inspection procedures to ensure consistent performance for each vehicle. Localization has reduced component costs, making the pricing more affordable and promoting brand localization. Models like the Nautilus utilize shared chassis technology, with optimized suspension systems tailored for Chinese road conditions.

From a manufacturing perspective, the domestic models are produced by Changan Ford at their Chongqing facility. The factory is equipped with robotic automation lines and features advanced painting and assembly processes, utilizing local supply chains for materials to reduce costs. Built on the Ford CD6 platform, these vehicles share engine and drivetrain components. Quality inspections include multiple road tests to ensure reliability. The interior design has been widened to cater to the Chinese market, with an optional larger touchscreen. While the performance of domestic models matches that of imported versions, maintenance is more convenient and affordable.

The production approach of domestically-made reflects the localization trend in the automotive industry. Manufactured at Changan Ford's plant in Chongqing, this joint venture model helps Ford's brand integrate better into the Chinese market. After Lincoln's domestic production, prices dropped by 20-30%, attracting more buyers, such as middle-class families. The factory adopts global standard craftsmanship and launches models like the Nautilus, catering to Chinese preferences for spacious vehicles. Compared to BMW's localization strategy, Lincoln's approach lowers the entry barrier and enhances consumer experience. I am optimistic about this direction, as it can drive the development of China's automotive industry and add luxury to daily commutes. Lincoln maintains comfort as its core quality, aligning with domestic demands.


