When will the Serena be domestically produced?
3 Answers
There is no official news yet about the domestic production of Nissan's new MPV model, the Serena. However, considering the continuous rise in popularity of MPV models in the domestic market and Nissan's lack of an MPV model in China, the Serena is highly likely to be introduced to the Chinese market. Here are some additional details: 1. Exterior: The headlights feature a double-layer effect created by the extension of the grille, using LED lighting; a blue trim above the V-shaped chrome decoration indicates that this is a new energy vehicle; the exaggerated air deflector decoration above the fog lights on the bumper is very aggressive. 2. Interior: The vehicle adopts a conventional 7-seat layout, with a harbor-style center console, a large central display screen, and an electronic gear lever, showcasing luxury and a sense of technology.
As a long-time enthusiast following Nissan news, I've noticed many inquiries about the domestic production of the Serena. Honestly, there's no confirmed information yet. From automotive forums, I've learned that the Nissan Serena MPV is quite popular in the Japanese market, known for its spacious interior and fuel efficiency, but it's mainly sold through imports in China. Dongfeng Nissan has local production facilities in China, with models like the Qashqai already localized. However, domestic production of the Serena requires market feedback research and cost adjustments. The demand for MPVs in China is rising, as seen with the strong sales of models like the Denza D9. If the Serena were to be domestically produced, it would likely be well-received, but establishing a new supply chain from scratch is needed. I speculate the earliest official announcement might come in 2025. For now, I'd recommend keeping an eye on parallel imports—though more expensive, they offer a chance to experience the vehicle sooner. Patience is key, as automakers are always balancing resources and risks, leading to slower official moves.
From my engineer's perspective, discussing the localization of the Serena, the key issue lies in its technical feasibility being quite low. Nissan would need to establish production lines in China, localize parts, and pass emissions and new energy regulation tests. China's current focus is on electric vehicles, with Nissan pushing more electric-drive models, so the Serena, as a hybrid, might be lower in priority. Referencing the Teana's localization process, it took one to two years from planning to mass production. With no official timeline for the Serena, I estimate it might not hit the market until 2026. Cost control is another hurdle, with rising labor and material costs pushing automakers to prioritize profitable SUV lineups. If it does get localized, prices might drop by 20-30%, but for now, making do with the imported version is the way to go.
