What was BMW called before it changed its name?

[MacLucas]

Before changing its name, BMW was called 'Bayer'. Brand Development: Before 1992, BMW cars used the transliterated name 'Bayer' in China, which had a mediocre market response and little influence at the time. After renaming to 'BMW,' it not only highlighted its luxurious and noble style but also seamlessly integrated with traditional Chinese terminology. The pronunciation is also very close to 'BMW,' gradually increasing market acceptance. Today, it has become a household name. Other Renamed Brands: In fact, not only did BMW gain higher recognition and brand awareness through renaming, but many other well-known brands also had significantly different names initially. Many people are familiar with the name 'Lexus,' which from its inception aimed to project an image of high-end vehicles. However, its original name was 'Lingzhi,' emphasizing an independent luxury positioning. However, declining sales over the years indicated that consumers did not embrace 'Lingzhi.' Today, it still struggles to compete with luxury cars like Mercedes-Benz and BMW.