
Michael Jordan co-owns a NASCAR Cup Series team called 23XI Racing (pronounced "twenty-three eleven"). He is the majority owner, partnering with fellow co-owner and NASCAR driver Denny Hamlin. The team currently fields two full-time cars in NASCAR's premier series: the No. 23 Camry driven by Bubba Wallace and the No. 45 Toyota Camry, which has been driven by a rotation of drivers including Tyler Reddick and Kurt Busch.
The team was founded in 2020 and made its competitive debut in the 2021 Daytona 500. The name "23XI" is a direct nod to Michael Jordan's iconic jersey number (23) and Denny Hamlin's number (11). Jordan's involvement is not merely a financial investment; he is an active participant in the team's major decisions and is frequently seen at races, bringing a new level of visibility and prestige to the sport. The team has already achieved significant success, including multiple wins, with Bubba Wallace's victory at Kansas in 2022 being a historic milestone. 23XI Racing represents a significant and successful entry by a global sports icon into the world of professional stock car racing.
| Team Detail | Specification |
|---|---|
| Team Name | 23XI Racing |
| Co-Owners | Michael Jordan (Majority), Denny Hamlin |
| NASCAR Series | Cup Series |
| Manufacturer | Toyota |
| Full-Time Car #1 | No. 23 Toyota Camry (Driver: Bubba Wallace) |
| Full-Time Car #2 | No. 45 Toyota Camry (Driver: Tyler Reddick) |
| Team Debut | 2021 Daytona 500 |
| First Win | 2021 Talladega Superspeedway (Bubba Wallace, No. 23) |

He owns 23XI Racing with driver Denny Hamlin. They run two Toyotas: the 23 car for Bubba Wallace and the 45 for Tyler Reddick. It's a big deal because Jordan isn't just a silent partner; he's genuinely into it. You'll see him at the track all the time, especially for the big races. It feels like he's really trying to build a winning culture, not just putting his name on the door.

From a business perspective, Michael Jordan's primary NASCAR asset is 23XI Racing. His ownership is a strategic move, leveraging his brand equity to attract major sponsors and elevate the team's profile. The partnership with an active elite driver like Denny Hamlin provides crucial technical expertise. The team's expansion to two competitive cars demonstrates a swift and serious commitment to becoming a championship contender.

As a longtime NASCAR fan, it's been cool to see MJ get involved. His team, 23XI, has two cars: Bubba Wallace in the 23 and Tyler Reddick in the 45. They're a team and have been competitive right out of the gate. Jordan's presence brings a different kind of energy and attention to the track, which is great for the sport. He's clearly passionate about it, which makes you root for the team even more.

The focus is on 23XI Racing, the team he launched with Denny Hamlin. It's significant because it marks one of the most high-profile entries by a non-motorsports athlete into NASCAR team ownership. The team's name combines their respective car numbers. They compete with support and have quickly established themselves as a force, securing playoff spots and wins, which validates Jordan's competitive approach to team management and investment.


