
riich is Ruiqi. The following are specific details about Ruiqi: 1. Background: Ruiqi is the high-end brand of Chery Automobile. In 2009, Chery adopted a multi-brand strategy, launching 15 new models based on three platforms and establishing four subsidiaries for the Chery brand, commercial vehicles, micro vehicles, and international operations. In Chery's multi-brand strategy, Ruiqi was tasked with enhancing the brand image and breaking through the brand's 'ceiling.' 2. Models: Currently, Ruiqi has the following models: G series - G3, G5, G6; M series - M1, M2, M3, M5; X series - X1, X3, X6; Z series - Z5.

As a car enthusiast, I'm quite interested in niche brands. Riich was actually a sub-brand of Chery Automobile, which gained significant popularity when launched in 2009 with the aim of challenging the premium market. I remember a compact hatchback called the Riich M1, equipped with a 1.5-liter engine boasting fuel consumption as low as 6L/100km, making it quite suitable for urban commuting. Later, they introduced the G5 sedan with sport-tuned suspension and an interior that was much more refined than other domestic brands at the time. However, the Riich brand didn't last long due to inadequate marketing efforts. Nowadays, Chery mainly promotes its Exeed series, though you can still find used Riich G5s at affordable prices – just be sure to check the vehicle condition thoroughly. Overall, it represents Chinese brands' efforts in quality improvement.

I've been driving a used Riich M1 for two years now, and it's proven to be a practical and reliable car. The space is sufficient for commuting with family, and the fuel consumption is around 7L/100km, which is more economical than joint-venture cars in the same price range. The seats are comfortable and don't cause back pain, but the suspension is a bit stiff, making rear-seat rides on bumpy roads somewhat uncomfortable. can be tricky as parts are hard to find, so it's advisable to check with local repair shops about availability beforehand. Nowadays, new models are rare on the market. If you're on a tight budget, a used Riich is worth considering—it offers surprisingly high value for money. Just remember to bring a car-savvy friend to inspect it for aging or oil leakage issues. All in all, it's a dependable choice for daily use.

Riich is a brand under Chery, born in 2009 as an attempt in the premium segment. Its main models, such as the M1 hatchback and G5 sedan, were designed for young consumers. Although it launched with considerable fanfare, the market response was lukewarm, and it gradually faded after 2013. Now, Chery has consolidated its resources into the Exeed series, which can be seen as a continuation of Riich. I think this brand, though short-lived, is worth remembering.

From a real-world market perspective, Riich was an innovative experiment. Chery used it to elevate brand image, but execution had shortcomings: a weak dealer network, and despite good value for money, struggled to break through. Nowadays, new cars are almost extinct, with occasional G5 or M1 models in the used car market—good-condition ones can be a steal. The future trend is Chery shifting to electric vehicles, with Riich's older gasoline models gradually fading into obscurity. If you want to experience it, consider test-driving the Exceed series, which retains similar DNA. This teaches us that brand growth isn't always smooth sailing.

I have a soft spot for Riich, remembering models like the compact M1, the G5 sedan, and the G6 SUV. They were affordably priced with sleek, recognizable designs and standard safety features like ABS. The M1 was nimble and fuel-efficient for daily driving, while the G5 offered spacious rear seating ideal for families. However, the brand never gained much traction, and now mostly used cars are available. I’d suggest interested buyers check local platforms—you might find a good deal on a well-priced model. Just be sure to find a reliable mechanic for . Overall, it’s an underrated brand.


