What is the relationship between XPeng and Haima?

[StDamian]

XPeng and Haima have a cooperative relationship. Taking the XPeng P7 as an example, here is a detailed introduction to the XPeng P7: 1. Vehicle positioning: The P7 is a pure electric mid-size car with a wheelbase of 2998mm (millimeters), and its length, width, and height are 4880mm (millimeters), 1896mm (millimeters), and 1450mm (millimeters) respectively. 2. Power: The P7 has rear-wheel drive and four-wheel drive versions. The rear-wheel drive version is a single-motor model, while the four-wheel drive version is a dual-motor model. The single-motor version of the P7 has a maximum power of 196kW and a maximum torque of 390 Nm. The dual-motor version has a total power of 316kW and a total torque of 655 Nm. 3. Suspension type: The P7 uses a double-wishbone independent suspension at the front and a multi-link independent suspension at the rear.

[Arabella]

At the beginning of its establishment, XPeng Motors was a cutting-edge new energy brand, but they didn't have their own production base, so they partnered with Haima Automobile. I remember around 2017, they signed an agreement where Haima helped XPeng produce the G3 model at its Zhengzhou factory. This collaboration was very beneficial for XPeng, allowing them to focus on R&D and design without having to invest heavily in building a factory right away. For Haima, this was also an opportunity, as their sales were struggling at the time, and they could earn some income through contract manufacturing. However, as XPeng grew and established its own factory in Zhaoqing, Guangdong, they gradually reduced their reliance on Haima. Now, the relationship between the two has faded, resembling more of a past mutual assistance phase. This contract manufacturing model is quite common in the electric vehicle industry—for example, WM Motor also used a similar approach to get started. In the long run, XPeng's independence proves that domestic brands are striving for autonomous control to avoid being constrained by traditional manufacturers.

[ManuelMarie]

I've discussed the origins of XPeng and Haima with some friends. Simply put, it's a production partnership. Haima Auto has established production facilities and experience, while XPeng, as a new energy vehicle startup, lacked production capacity, so they joined forces to manufacture models. From 2017 to 2020, Haima helped XPeng produce the G3 series in Zhengzhou, enabling XPeng to quickly bring products to market and avoid slow startup issues. Haima, in turn, optimized equipment utilization and revenue through this collaboration. However, as XPeng's sales surged and its own factories became operational, this partnership became unnecessary. Now, XPeng is largely independent, while Haima has shifted to other strategies. This reflects the trend of blending old and new in the automotive industry: new brands leverage the experience of established manufacturers, while older manufacturers learn new technologies. When buying a car, there's no need to worry about quality with this OEM model, as production standards are controlled by XPeng. Consumers can confidently choose models like the G3.

[LukasFitz]

Xpeng and Haima Automobile once had a cooperative history, primarily an OEM relationship at the production level. In 2017, during Xpeng's early stages, due to insufficient production capacity, they partnered with Haima to produce early models like the G3 at Haima's Zhengzhou factory. This allowed Xpeng to quickly enter the market, while Haima gained cooperative income. However, in recent years, as Xpeng established its own factories, the relationship gradually diminished, and now the cooperation has faded, with both companies developing independently. This collaboration is similar to the early paths of other new energy vehicle brands like NIO, leveraging traditional manufacturers' resources to get started. From a car-buying perspective, this is quite normal and does not affect the reliability and performance of the vehicles. Consumers should mainly focus on the brand's technology when choosing a car.

[BrandonRose]

The collaboration between XPeng and Haima can be seen as a mutually beneficial production alliance. As an emerging electric vehicle manufacturer, XPeng lacked sufficient production capacity at the time, so it entrusted Haima with the contract manufacturing of models like the G3. This not only helped XPeng shorten its product launch timeline but also provided Haima with new opportunities during a downturn in its traditional automotive business. The peak of their cooperation was between 2017 and 2020, during which XPeng also gained valuable experience. After XPeng established its own factory in 2021, the demand for contract manufacturing decreased, leading Haima to pivot to other ventures. Throughout this process, consumers were largely unaffected, as XPeng maintained control over design and quality standards, ensuring the vehicles remained reliable. From an industry perspective, this model proved highly practical, enabling new brands to quickly establish themselves while avoiding resource wastage.

[Hope]

Looking back at the relationship between XPeng and Haima, it originated from a strategic partnership in 2017, where Haima assisted XPeng in producing the G3 model in Zhengzhou, enabling the new automaker to swiftly achieve mass production and market launch. The contract manufacturing period was significant for XPeng, providing a stable production line, while also bringing additional revenue and exposure to Haima. However, as XPeng's brand grew stronger and it established its own manufacturing facilities, such as those in Zhaoqing, Guangdong, the partnership naturally diminished. Today, both companies are pursuing their own paths—XPeng leads in the electric vehicle sector, while Haima explores new business ventures. This evolution reflects the progression of domestic brands: transitioning from reliance on contract manufacturing to autonomous control. Moving forward, the new energy vehicle industry may see more independent operation models, reducing the demand for legacy factory partnerships, yet the historical collaboration remains a valuable reference for helping new players get started.