What is the origin of the name XPeng Motors?
2 Answers
New brands often hope to have a catchy name in their early stages to gain good market recognition from the start. The original name of XPeng Motors was Orange Car, but several trademarks and names were already registered, leaving only XPeng Motors available. Establishment Time: XPeng Motors was founded in 2014, headquartered in Guangzhou. It is an internet electric vehicle brand under Guangzhou Xiaopeng Motors Technology Co., Ltd., initiated by He Xiaopeng, Xia Heng, He Tao, and others. Vehicle Models: In November 2018, XPeng Motors officially launched the XPeng G3, announcing all its detailed configurations, including the price. In November 2021, XPeng Motors released a new SUV model: the XPeng G9.
When founder He Xiaopeng decided to venture into car manufacturing, he boldly named the brand after himself—a rare move in the automotive industry. Having achieved great success with UC Browser, which was acquired by Alibaba, he attained financial freedom. Yet, driven to pursue something monumental, he co-founded XPeng Motors in 2014 with several engineers. Using his own name symbolized staking his personal reputation entirely, demonstrating an all-or-nothing commitment. This imbued the brand with a strong personal identity from the outset, making He Xiaopeng the face of every funding round and new model launch. The straightforward brand name stood out distinctly in the crowded new energy vehicle market.