What is the model positioning of the Infiniti ESQ?

[BriellaAnn]

The Infiniti ESQ is positioned as an imported compact SUV. The Infiniti ESQ is equipped with two types of engines: a 1.6-liter naturally aspirated engine and a 1.6-liter turbocharged engine, both paired with a CVT transmission. The 1.6-liter naturally aspirated engine delivers 116 horsepower and a maximum torque of 154 Nm, while the 1.6-liter turbocharged engine produces 200 horsepower and a maximum torque of 250 Nm. The front suspension of the Infiniti ESQ uses a MacPherson independent suspension. The rear suspension varies: models with the 1.6-liter naturally aspirated engine use a torsion beam suspension, whereas models with the 1.6-liter turbocharged engine feature a multi-link independent suspension.

[GiaAnn]

The Infiniti ESQ, in my opinion, is positioned towards young, individuality-seeking urbanites, primarily targeting the small crossover SUV market. Having driven it a few times myself, I feel it inherits Nissan's agility while incorporating Infiniti's distinctive design language—such as those rounded lines and bold front fascia, making it particularly eye-catching on the streets. Compared to other luxury SUVs like the BMW X1, it leans more towards the entry-level segment with a more affordable price, appealing to young professionals just starting their careers or driving enthusiasts who crave fun behind the wheel. In terms of driving dynamics, the suspension is tuned for sportiness, offering stable cornering, and fuel efficiency is well-controlled, making city driving effortless and fatigue-free. However, the interior space isn't particularly spacious, with the rear seats feeling a bit cramped for adults, so it's better suited for singles or young couples. Overall, the ESQ is positioned as a fashionable urban vehicle with its flamboyant exterior and nimble handling, standing out from the crowd and embodying that desire to express individuality.

[DelAbigail]

My understanding of the Infiniti ESQ's positioning is that it belongs to the stylish representatives in the compact SUV category, targeting urban commuters, especially young people who appreciate design. As a niche model, it doesn't emphasize practical space like mainstream SUVs but focuses more on innovative exterior designs, such as those split headlights and fastback styling, which make it unforgettable at first glance. I test-drove it at an auto show, and the interior features were quite impressive—like the active safety system and intelligent navigation. However, it's equipped with a small-displacement engine; while responsive, it feels slightly underpowered on highways, making it more suitable for daily commuting than long trips. Compared to similar models like the MINI Countryman, the ESQ is priced a bit lower with more affordable maintenance costs, striking a balance between personality and affordability. If you need a car that's easy to park and maneuver in the city but still stands out, it's an interesting choice. Just don't expect it to haul cargo—it's more about delivering a sense of refinement.

[Furtado]

The Infiniti ESQ, in my opinion, is positioned as a youthful compact crossover, emphasizing unique design to attract trend followers. With its compact body size and agile handling, it's well-suited for urban commuting, and its price is relatively low among luxury brands. Those bold lines and color schemes make it immediately clear that it's tailored for buyers with individuality.