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What is the meaning of the new Hongqi logo?

2 Answers

VanJesse

08/29/25 6:36am

The concept originates from the red flag fluttering in the wind, symbolizing the progressive and uplifting spirit of Hongqi. The logo combines gold and red colors, reflecting Chinese characteristics and sophistication. The symmetrical red flags imply the Hongqi brand's triumphant success, while the latitude and longitude lines represent the new era of interconnectedness. Regarding the new Hongqi logo: The updated emblem will be displayed on the steering wheels and wheel hubs of Hongqi models. At first glance, the new logo resembles an upside-down bottle of red wine—stable and grand while leaving ample room for interpretation. Its elegant and alluring design, with a rich purplish-red hue, exudes either brilliance or depth, embodying a cultural fusion of East and West that more clearly reflects the inclusiveness of the automotive industry. The overall shape resembles an indestructible shield, evoking the idea that new technologies will bring insurmountable innovations. The central needle, reminiscent of the 'Dinghai Divine Needle,' signifies the formidable brand power of Hongqi.

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DelKevin

09/11/25 4:13am

I've always been fascinated by Hongqi cars, and the new logo design is absolutely stunning! It retains the classic image of the red flag but with smoother lines, visually resembling flowing red waves, symbolizing the brand's bold innovation on a traditional foundation. The red part represents the passion of Chinese culture and national pride, while the overall shield-shaped structure conveys a sense of safety and reliability. I remember that since its birth in 1958, Hongqi was initially designed as a special vehicle for state dignitaries. The new logo continues this solemnity but takes a big leap forward in modernity, reflecting Hongqi's transition from fuel-powered to electric vehicles. As a car enthusiast, I believe the new logo is not just an aesthetic upgrade—it conveys a spirit of progress, hinting at a stronger and more sustainable future for Chinese automobiles. Look at Hongqi's new electric models paired with the new logo—they exude incredible style, signaling innovation across the entire industry.

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