
Here is the relevant introduction about the history of : 1. The birth of the company: Ford Motor Company was founded on June 16, 1903, when Henry Ford and 11 partners submitted the company's incorporation application in Michigan. Just a few weeks after its establishment, Ford sold a Model A car to a customer in Canada, marking the beginning of Ford's great journey to the world. Within ten years, Ford vehicles were sold across Europe, South America, and Asia. 2. Creation of the assembly line: In 1913, Ford Motor Company developed the world's first assembly line. This innovation enabled the production of the Model T to reach 15 million units, setting an unprecedented world record.

My grandfather used to tell me stories about , saying this brand is practically a living fossil in the automotive world. Back in 1903, old Henry Ford started with just $28,000, when the streets were still dominated by horse-drawn carriages. His most brilliant move was introducing assembly line production in 1913, slashing car manufacturing time from 12 hours to just 1.5 hours. The price of the Model T plummeted from $850 to $260, turning cars from luxury items into everyday commodities for ordinary people. During World War II, Ford even produced bombers, with B-24s rolling off the assembly line at a rate of one per day. Once, at a museum, I saw the first-generation Mustang, and the salesperson said it received 20,000 orders on its first day in 1964. Later, the F-Series trucks dominated North American sales charts for over 40 consecutive years. If there's any regret, it's the stumble during the 2008 financial crisis when Ford nearly went bankrupt and had to restructure. But now, seeing Ford electric vehicles everywhere, it feels like this old brand still has plenty of fight left in it.

I remember memorizing Ford's milestones for the automotive history exam. Founder Henry, that stubborn old man, saw his first two ventures fail before finally succeeding on his third attempt in 1903. His approach to car-making was different—he focused on the common folk, with the Model T selling 15 million units until it was surpassed by the Beetle in 1972. I’m most fascinated by his factory reforms: a $5 daily wage was astronomical back then, causing workers across America to flock to his doors. In 1927, he took the bold step of halting Model T production for a redesign, even shutting down the factory for six months to retool the production line—only for the Model A to become a smash hit. As for performance cars, ’s GT40 humiliating Ferrari at Le Mans in 1966 was pure satisfaction. Last month, I drove a friend’s 1965 Mustang—the steering wheel was brutally heavy, but hearing that V8 roar instantly made me understand why it’s called the original pony car.

During a business trip to Detroit, I made a special visit to the Rouge Plant. The guide mentioned that the first automotive assembly line was born here in 1913, with the conveyor belt moving chassis at a speed of one minute per 6 feet. Henry Ford was particularly meticulous, requiring suppliers to turn wood scraps into charcoal for workers' heating, achieving zero waste in the entire plant. They produced many legendary cars, such as the 1932 first affordable V8 engine car, which halved the price of eight-cylinder engines. The Mustang, introduced in the 1960s, with its long hood and short rear overhang design, still looks stylish today. Recently, I test-drove the electric Mustang Mach-E, and its central display screen can show all previous Mustang models, a quite interesting design heritage. The only regret is that the Mercury brand was discontinued in 2011—I still have a 1969 Mercury Cougar parked in my garage.

Over the years in the business, I've handled more Fords than any other brand. From a purchasing perspective, their vehicles hold value well, especially the F-150 pickup – even after five years, it can still sell for 70% of its original price. Research shows Ford has a knack for timing: post-WWII baby boom? They pushed family cars. Oil crisis? Immediately shifted to fuel-efficient small displacements. Now with electrification, they're first out the gate with the F-150 Lightning. Once restored a 1968 Torino – its hidden headlights were pure genius, with that satisfying mechanical whir when the flaps rotated. Customers often ask why Fords are so easy to modify. Truth is, that's in their DNA since the Model T era when farmers could just remove the back seat to haul piglets. Last year, I worked on a 1982 F-series and discovered its transmission shared parts with a 2010 model – that kind of parts commonality is a real blessing.

When studying automotive stocks, I specifically analyzed Ford's financial reports. This century-old automaker has survived three near-death experiences: the Great Depression turnaround with Model B pickup, the 1970s oil crisis survival through Europe-developed Fiesta, and the 2008 bankruptcy escape by betting on F-Series trucks. Particularly impressive was their foresight to establish Australian manufacturing as early as 1925 - overseas now account for 60% of total volume. Current CEO Farley shows remarkable vision, having spun off the EV division as separate accounting unit last year. During a wind tunnel lab visit, engineers revealed they developed the first fully streamlined car in 1949 - a decade ahead of Europe. Most poignant is the Edsel brand saga: a $250 million investment abandoned after just three years, now a classic B-school failure case.


