What is the Gaoliben car?
2 Answers
Gaoliben is the extended version of the Equus 3.5, a classic model hailed as the Korean Rolls-Royce, known as Gaoliben. Below is extended information about the Equus: 1. Brand Connotation: The term EQUUS originates from Latin, meaning 'the mount of a triumphant general' or 'Pegasus,' and is also an acronym formed from the initials of five English words: Excellent/Quality/Unique/Universal/Supreme. The 'Pegasus' emblem has become the exclusive logo of the Equus, representing the pinnacle of the Korean automotive industry. 2. Competitors: The new Equus comes in two displacements, 3.8L and 4.6L, with four models in total. Its competitors include top-tier luxury sedans such as the BMW 7 Series, Lexus LS series, and Mercedes-Benz S-Class. Lu Zaiwan, the general manager of Beijing Hyundai, Hyundai's only joint venture in China, stated during an interview at the launch event of the Mingyu that Hyundai's mid-to-high-end cars still lack strong brand appeal in China, and it would take at least 2 to 3 more years of effort to change this situation.
The term 'Gao Li Ben' is quite interesting. It doesn't actually refer to a specific car model but is a playful nickname car enthusiasts use for high-end Korean cars. Korea was anciently known as Goryeo, and Mercedes-Benz is universally recognized as a top-tier luxury car brand. Combined, it refers to those high-end, luxurious models in the Korean car lineup. Primarily, it points to Genesis, the luxury brand under the Hyundai Group, especially flagship sedans like the G90 and G80. These cars not only come with high-end configurations but also offer a premium feel with their leather seats and driving experience, somewhat reminiscent of Mercedes-Benz. However, their prices are much more reasonable compared to their German counterparts in the same class, making them a popular choice among young professionals. Driving one gives you prestige without breaking the bank, which explains how it got this nickname.
