What is the difference between Shanghai Volkswagen and SAIC Volkswagen?

[OAdriana]

There is no difference; Shanghai Volkswagen and SAIC Volkswagen are actually both abbreviations for Volkswagen-Saic Group Co., Ltd. The main reasons for the name change are as follows: 1. Non-conformity with mainstream practices: For example, joint-venture car brands such as FAW-Volkswagen, GAC Honda, FAW Toyota, and Changan Mazda clearly indicate in their names which domestic automotive companies they are collaborating with. However, looking back at Shanghai Volkswagen, those unfamiliar with the brand would not know from the name alone that it represents a collaboration between Volkswagen and SAIC Group. Therefore, the name Shanghai Volkswagen does not align with mainstream practices, necessitating a change. 2. Brand promotion: The name Shanghai Volkswagen has no impact on Volkswagen itself, but for SAIC Group, it lacks promotional power. It is important to note that SAIC Group has many other brands, and renaming Shanghai Volkswagen to SAIC Volkswagen serves as a promotional strategy for other SAIC Group brand models. For instance, the commercial vehicle brand SAIC Maxus can benefit from associative promotion through SAIC Volkswagen, which is also highly advantageous for the development of independent brands.