What is the difference between SAIC Volkswagen and Shanghai Volkswagen?
1 Answers
Shanghai Volkswagen and SAIC Volkswagen are actually abbreviations for Volkswagen Group China-Shanghai Automotive Industry Corporation. It was initially called Shanghai Volkswagen and was renamed SAIC Volkswagen at the end of 2015. Therefore, models with either Shanghai Volkswagen or SAIC Volkswagen badges on the rear are from the same group company, and there is essentially no difference between Shanghai Volkswagen and SAIC Volkswagen. Here is more relevant information: Why was it renamed SAIC Volkswagen? There are two main reasons: 1. Non-compliance with mainstream trends: Joint venture car brands such as FAW-Volkswagen, GAC Honda, FAW Toyota, and Changan Mazda clearly indicate in their names which domestic car companies they are cooperating with. However, looking back at Shanghai Volkswagen, people unfamiliar with it would not know from the name alone that it is a cooperation between Volkswagen and SAIC Group. Therefore, the name Shanghai Volkswagen does not align with mainstream trends, necessitating a change. 2. Brand promotion: The name Shanghai Volkswagen has no impact on Volkswagen, but it lacks strength for SAIC Group. It is important to note that SAIC Group has many other brands, and renaming Shanghai Volkswagen to SAIC Volkswagen is also a promotional strategy for other SAIC Group brand models. For example, the commercial vehicle brand SAIC Maxus can benefit from associative promotion through SAIC Volkswagen, which is also highly beneficial for the development of independent brands.