What is the difference between Changan Chehemei Mall and 4S stores?
2 Answers
Changan Chehemei Mall and 4S stores differ in the following ways: Chehemei: Chehemei is a new online-offline integrated retail platform newly developed by Changan Automobile, featuring direct sales from the manufacturer. Purchasing a car at Chehemei means buying directly from the manufacturer to the consumer. 4S Stores: 4S stores typically involve one brand distributing one or several dealerships in a region at relatively equal distances. These stores are built according to the unified design requirements of the manufacturer, both inside and out, requiring huge investments, often in the tens of millions, and are luxurious and impressive. A 4S store is a sales outlet that integrates automobile sales, maintenance, parts, and information services.
I think the main difference between Changan Hemei Mall and 4S stores lies in the shopping method. Hemei Mall is an online platform where I can browse car models, prices, accessories, etc., anytime on my phone or computer. Placing an order is quick, and I can enjoy some exclusive promotional offers, saving time and offering flexibility. On the other hand, 4S stores are physical shops where I need to visit in person for test drives and to experience details like seat comfort and driving feel. I can also negotiate discounts with salespeople. In terms of after-sales service, 4S stores are more attentive, directly handling maintenance and repair issues, while Hemei Mall is more suitable for purchasing small accessories like floor mats or cleaning supplies. Nowadays, many young people prefer online shopping, but those like me who value hands-on experience still prioritize visiting physical stores first.
