What is the Chinese name for DS?

[SanEvelyn]

DS is a French automobile under the PSA Group (Peugeot Citroën), and its Chinese name is Di Ai Shi. DS is a premium automotive brand under the French PSA Group, with its full French name being Déesse, meaning 'goddess' in French. The brand originated in 1955, and its official Chinese name is Di Ai Shi. From 1955 to 1975, it became a classic with nearly 1.5 million units sold. However, this model was eventually discontinued due to technical issues and declining sales. It wasn't until 2009, when Citroën sought to create a new premium sub-brand, that the name 'DS' was revived. The DS lineup includes models such as the DS5LS, DS4S, DS5, DS9, DS6, DS (imported), DS4, DS5 (imported), and DS3. Taking the 2021 DS7 as an example, its body dimensions are 4603mm in length, 1891mm in width, and 1626mm in height, with a wheelbase of 2740mm and a fuel tank capacity of 60 liters. The 2021 DS7 is equipped with a 1.6T turbocharged engine, delivering a maximum power of 133kW and a maximum torque of 250Nm, paired with an 8-speed automatic transmission. It features a front suspension type of MacPherson independent suspension and a rear suspension type of multi-link independent suspension.

[DiBrayden]

I previously heard friends talking about DS, known as Di Ai Shi in Chinese. The name is quite elegant, originating from the French word Déesse, meaning goddess, which perfectly matches its emphasis on high-end design and artistic sense. DS is a joint venture brand of Changan Peugeot Citroën in the Chinese market, primarily targeting the fashion-forward route, with models like the DS 7 and DS 9 emphasizing sleek exteriors and refined interiors. As a car with French heritage, Di Ai Shi combines Chinese and Western elements in its naming, using transliteration to preserve its original essence while aptly conveying a sense of luxury. I've driven their demo cars, and the attention to detail is impressive, such as seat comfort and smart technology, but the high price is a point of hesitation for many. When promoting in China, the brand targets the younger demographic, so the name is easy to remember and carries a touch of foreign flair, which aids in marketing and communication.

[StJeremiah]

The Chinese name of DS is Di Aishi. I learned this from a 4S store salesperson, and this name represents the brand's unique identity. Di Aishi was initially a sub-brand of Citroën before becoming independent and focusing on the luxury market. In China, it collaborates with Changan Automobile for manufacturing, with common models including hatchbacks and SUVs. The name is derived from the transliteration of DS, incorporating Chinese connotations of elegance and prestige. I particularly admire its design philosophy, such as the diamond-cut headlights of the DS 9, along with its meticulously crafted interiors, making it suitable for those who pursue a quality lifestyle. Friends who have purchased Di Aishi mentioned that the after-sales service is quite attentive, but the parts are expensive, with many being imported. In recent years, the brand has been pushing for electrification in China, such as the DS 7 electric version, emphasizing eco-friendly upgrades.

[MacTanner]

DS is called 'DS Automobiles' in Chinese. I test drove their DS 3 model, and the name rolls off the tongue without being tacky. DS represents the brand's innovative spirit, with roots in France's Citroën. Positioned as a premium compact car in the Chinese market, its design leans toward avant-garde fashion, like the eye-catching signature pearl-string taillights. The name is simple and memorable, making it easy to promote to younger audiences. It handles with agile steering, though the compact space isn't ideal for family use.

[Davis]

I learned from an industry forum that the Chinese name of DS is 'Di Ai Shi'. The name structure adopts a transliteration method, where 'Di' sounds like 'D', 'Ai' sounds like 'S', and 'Shi' adds a noble touch. The brand engineering focuses on comfortable handling and low wind noise design, such as the application of aerodynamics in the DS 5 model. Di Ai Shi has developed rapidly in China, initially relying on imported sales and later localizing production to reduce costs. I have driven it and found the suspension tuning precise, making it suitable for urban commuting. The brand also promotes connected car features, such as remote control. The future direction is mainly electric vehicles, enhancing environmental elements.

[MacNoah]

DS is called 'Di Ai Shi' in Chinese. This name combines phonetic imitation and cultural connotations. The DS brand originates from the legendary story of Citroën's classic models in the 1950s. After entering the Chinese market, it was named 'Di Ai Shi' to highlight its premium positioning. Models like the DS 9 are equipped with high-end genuine leather seats and a BOSE sound system, offering an immersive experience. Sales channels rely on the Changan network, but its market share is slightly weaker in competition. I recommend regular maintenance to ensure performance. The catchy name helps enhance brand loyalty.